We help owners and asset managers turn commercial ambition into destination performance.
From repositioning and audience growth to leasing support, placemaking and customer activation, we align strategy and marketing around the outcomes that matter: stronger demand, higher sales, better tenant performance and long-term value.
Our integrated team brings brand, creative, digital, media, PR, social and experience together around one commercial plan.
Richard brings his passion for challenging convention, finding innovation, and getting results into everything he does. Years of retail experience have given him the skills and knowledge to help navigate a complex industry successfully. Since founding BWP Group to tackle a lack of retail-specific marketing expertise in the industry, he’s seen it grow into an award-winning agency of over 60 people with a record for delivering results – fast.
Richard Pinfold brings extensive experience in retail and place marketing, with a track record of leading strategic marketing initiatives across large and complex portfolios. He has led extensive brand transformation programmes, developed digital capabilities within marketing teams, and delivered integrated B2B and B2C strategies that drive engagement and commercial performance.
