When Dalton Park approached us with pre-booked media space under four weeks away, we found ourselves racing against time to craft a TV ad with an expedited turnaround. Our mission was clear – to shine a spotlight on Dalton Park’s Autumn Winter campaign.
TV with an expedited turnaround
Our primary goal was to boost footfall and sales at the Outlet centre while enhancing Dalton Park’s new brand identity and reinforcing its aspirational presence within the local community. We wanted viewers to embrace “Making your everyday extraordinary with savings of up to 70% off designer brands.”
Our primary goal was to boost footfall and sales at the Outlet centre while enhancing Dalton Park’s new brand identity and reinforcing its aspirational presence within the local community. We wanted viewers to embrace “Making your everyday extraordinary with savings of up to 70% off designer brands.”
With curiosity sparked, viewers explored Dalton Parks offering further on the website.
The stylish ad was filmed in a studio dressed to capture the essence of autumn and leveraging the outdoor elements of Dalton Park’s brand identity.
Our brief was to illustrate the transformative influence of new attire on everyday experiences encouraging both new and returning consumers.
Dalton Park turned to BWP, recognising our ability to deliver the desired results within tight production timelines and ensure an execution that perfectly complemented the brand.
Briefing to final delivery was achieved in just 3 weeks.
The entire process, including pre-production, shooting, post-production, clearance, and final delivery, was accomplished within this demanding timeline -with the TV advertisement live and airing from September 21st to mid-October 2023.
Our results
+10%
A/W sales increase on last year
3wk
turnaround
+143%
mixed fashion sales on last year