When Dalton Park approached us with pre-booked media space under four weeks away, we found ourselves racing against time to craft a TV ad with an expedited turnaround. Our mission was clear – to shine a spotlight on Dalton Park’s Autumn Winter campaign.
TV with an expedited turnaround
Our primary goal was to boost footfall and sales at the Outlet centre while enhancing Dalton Park’s new brand identity and reinforcing its aspirational presence within the local community. We wanted viewers to embrace “Making your everyday extraordinary with savings of up to 70% off designer brands.”
Our primary goal was to boost footfall and sales at the Outlet centre while enhancing Dalton Park’s new brand identity and reinforcing its aspirational presence within the local community. We wanted viewers to embrace “Making your everyday extraordinary with savings of up to 70% off designer brands.”
With curiosity sparked, viewers explored Dalton Parks offering further on the website.
Our results
+10%
A/W sales increase on last year
3wk
turnaround
+143%
mixed fashion sales on last year