We love Christmas – it’s our peak season for creative magic, but it’s also the moment when every brand tries to out-festive the next.
Snowflakes, sparkles, sentimental voiceovers… yep, we’ve seen it all, so how do we turn up the sparkle and not blend into the bauble pile?
It’s time for Lights, Camera, Destination Christmas….
The Trafford Centre Christmas TV ad is built around that unmistakable fuzzy-inside feeling – the one that shows up the second the season starts to sparkle. Owen, Creative Video Manager, who devised the concept summed it up:
“I wanted to tell a story that feels genuinely magical, not manufactured, a child in their bedroom, waiting for Christmas, a book on the shelf begins to rustle and glow. It pulls them in and opens into a Trafford Centre festive world”
From dark nights to twinkly lights, every frame is designed to feel like a place where magic really happens. A gentle nod to gifting, a big nod to imagination, and a reminder that Trafford Centre offers something far beyond the shopping list – a destination for all the family that gives Christmas its sparkle.
This is our second Christmas TV ad for Trafford Centre, following last year’s campaign that helped deliver the most commercially successful Christmas to date. A brilliant proof-point that when creativity meets commerciality, the magic really does follow.
Over at Lakeside, we wanted to take the centre’s new values – pride, ambition and energy and create something bold and modern, we’re talking Christmas-party energy – all swagger, sparkle and don’t-stop-the-music.
A dynamic choreographed dance sequence set in a vast studio became our canvas, with fluid camera work and standout styling. Rhi, our Video Production Manager, who led the shoot said “walking into the studio on filmingt day, calm, ready to roll after a full pre-light session and knowing the vision was locked in” was her favourite feels of the campaign. That… and calling it a WRAP.
The result? A film that – Turns Up Christmas The Lakeside Way. Of course!
Our dedicated video team lives for this stuff, crafting premium, scroll-stopping films that make people feel something and land our clients’ message perfectly.
Always beautifully shot, creatively sharp and always on brand, our work works hard. And it drives people straight to your destination.
