News | 20.06.17

BWP wins store opening programme for major outdoor retailer!

News | 20.06.17 - BWP wins store opening programme for major outdoor retailer!

Work

Using all the right tools to build brand love in Britain for STIHL & VIKING

Work - Using all the right tools to build brand love in Britain for STIHL & VIKING

Thinking

Whitepapers from BWP's leading creatives and strategists #FutureOfRetail

Thinking - <h3>Whitepapers from BWP's leading creatives and strategists <strong>#FutureOfRetail</strong></h3>

Our Vision

Our focused approach gives us a unique understanding of retail and leisure destinations and the challenges they face. We are experts in guiding our clients through critical points of change to help them achieve their commercial and business goals.

Our Clients

This is only a small selection of our wide client base. We deliver strategic business consultancy, technology innovation, research and integrated campaigns for some of the most recognised brands in the UK and Europe. Working with leaders in their fields, we guide our clients through every point of change.

“You will never know your limits until you push yourself to them”

Join the BWP team
  • What we're looking for

    BWP is an award winning integrated marketing agency, which guides brands through significant points of change. Whether creating a new brand, telling a new story or developing a new strategy to reach a new audience. We work together to understand our client’s commercial brand challenges and then shape our approach to ensure the client’s commercial destiny is achieved.

    We run our agency on four core values that affect every business decision we make – who to hire; how to respond to challenges and how to behave around colleagues and clients in different business situations. Ultimately, they outline for our staff and our clients ‘what good looks like’.

    1. Passion from the outset
    2. Positive impact every time
    3. Respect for everyone
    4. Always striving for excellence

    Due to our ongoing success we are now seeking a Strategic Brand Planner

    For more information or to apply, please email your CV and covering letter to [email protected]

     

    Apply now

    Key Responsibilities

    • Conduct marketing research, including running interviews and focus groups, analysing competitors and market trends, and developing customer personas
    • Develop brand strategies, including the positioning, value proposition, brand idea and personality
    • Write compelling messaging that supports the brand and communication strategies, and that can be developed into copy
    • Run client workshops to gather insight, get feedback on and input into projects, and bring the organisation on board with a proposed approach
    • Respond to tenders, including identifying the organisations needs, and developing a plan for how to best meet them
    • Support agency marketing activities and new business opportunities by working on tender submission or pitch activity
    • Support agency inbound marketing by developing/assisting in thought leadership materials; whitepapers, blogs, infographics etc.
    • Assist in developing communication strategies, including determining which messages and channels to reach the audience with, and developing content and marketing calendars in line with this
    • Assist in developing digital strategies that utilise SEO, content and social media to create inbound leads and improve engagement
  • What we're looking for

    BWP is an award winning integrated marketing agency, which guides brands through significant points of change. Whether creating a new brand, telling a new story or developing a new strategy to reach a new audience. We work together to understand our client’s commercial brand challenges and then shape our approach to ensure the client’s commercial destiny is achieved.

    We run our agency on four core values that affect every business decision we make – who to hire; how to respond to challenges and how to behave around colleagues and clients in different business situations. Ultimately, they outline for our staff and our clients ‘what good looks like’.

    1. Passion from the outset
    2. Positive impact every time
    3. Respect for everyone
    4. Always striving for excellence

    Due to our ongoing success we are now seeking a Data Analyst

    For more information or to apply, please email your CV and covering letter to [email protected]

    Apply now

    Roles and responsibilities

    • Analysing and configuring Google analytics to generate business reports and set-up tracking based on business needs
    • Solving analytical challenges – particularly within Google Analytics
    • Implementation of customised dashboards to facilitate internal reporting and multi-channel client reports
    • Analysing and reporting on campaign results to report on what worked and what didn't and make recommendations for existing/future campaigns
    • Extracting business data / insights on request from other areas of the business
    • Running and analysing Heatmaps, A/B tests, Funnel Analysis
    • Work with our media partners in delivering best practice paid search and continually testing, analysing and refining PPC campaigns.
    • Perform technical audits of websites and write up results
    • Carry out keyword research and mapping to support content team
    • Build and manage daily, weekly and monthly reports and analysis templates using information drawn from Google Analytics (GA).
    • Providing reports using Microsoft Excel and other databases
    • Suggest website changes to improve UX/UI based on data findings
    • Help account teams to define and monitor multiple clients KPI's across channels

     Skills / traits 

    • Analytical and curious
    • Advanced Excel skills
    • Commercial mind-set
    • Highly organised and methodical
    • Online (digital and social media) savvy
    • Results focused
    • Understanding of SEO desirable
    • Advanced knowledge of Google Analytics required
    • Knowledge of Google AdWords keyword planner, SEMRush and Majestic SEO an advantage
  • What we're looking for

    BWP is an award winning integrated marketing agency, which guides brands through significant points of change. Whether creating a new brand, telling a new story or developing a new strategy to reach a new audience. We work together to understand our client’s commercial brand challenges and then shape our approach to ensure the client’s commercial destiny is achieved.

    We run our agency on four core values that affect every business decision we make – who to hire; how to respond to challenges and how to behave around colleagues and clients in different business situations. Ultimately, they outline for our staff and our clients ‘what good looks like’.

    1. Passion from the outset
    2. Positive impact every time
    3. Respect for everyone
    4. Always striving for excellence

    Due to our ongoing success we are now seeking a Web Production Director

    For more information or to apply, please email your CV and covering letter to [email protected]

    Apply now

    Key Responsibilities: 


    Project Management Lead 

    • Accountability for overall delivery by the web development team: Resource planning & allocation, processes, profitability, project delivery, and supplier sourcing & management
    • Co-ordinate and manage web development projects taking ownership for their success (liaising with team members to help create proposals, statement of works, project plans with deliverables, communication, timing schedules, resource plans, risk/issue logs, defining success and quality criteria for the projects).
    • Quality assurance – ensure checks and approvals are rigorously carried out across multiple web campaigns
    • Work effectively with internal and client stakeholders and b able to balance project objectives from a cost, schedule, creative, technical and quality perspective and present options, benefits and risks
    • Oversight of logging, managing and helping to resolve support queries
    • Managing workload, budget and project deliverables for Project Managers to align with campaign deadlines
    • Keeping relevant team members and clients updated at all times and being comfortable with understanding, communicating and mitigating risks
    • Liaising with multiple internal departments including Content, Project Management, Creative and UX to ensure all work is completed on time and to budget
    • Vetting, briefing and managing external agencies/partners
    • Maximising revenue, meeting commercial targets and reporting results to senior internal stakeholders

    Client Management & Communication 

    • Must communicate effectively with colleagues and clients ensuring clear management of expectations
    • Building strong relationships with the client to ensure their continued confidence with BWP
    • Communicate regularly and clearly with internal BWP stakeholders as well, to ensure project inter-dependencies are kept in check
    • Be able to identify and communicate potential project risks and devise mitigation strategies
    • Be proactive in providing solutions, through offering up pre-emptive tactics rather than just identifying risks

    Production 

    • Responsible for managing and maintaining existing websites
    • Understanding of data and analytics
    • Managing a web development team of 3 (1 x UX, 2 x Project Managers) , be responsible for their development and line management of all members of the team including running performance reviews and appraisals
    • Proofreading/cross-checking delivery to ensure consistency and accuracy
    • Understanding and providing input into data planning and subsequent data extracts
    • Management of weekly scrum calls and weekly status reports

     Technical Ability 

    • Strong understanding of front-end coding fundamentals, (HTML5, CSS, JavaScript / Responsive Design), experience working with APIs and be confident in providing technical advice, guidance and solutions for development projects
    • Good understanding of backend applications (web servers, domains including cloud servers and content management systems), and languages (e.g. PHP, Ruby, Python, Node.js)
    • Good understanding of web security considerations and best practices
    • Good understanding of technical SEO best practices to ensure websites are well structured, coded and compatible with search engine guidelines
  • What we're looking for

    BWP is an award winning integrated marketing agency, which guides brands through significant points of change. Whether creating a new brand, telling a new story or developing a new strategy to reach a new audience. We work together to understand our client’s commercial brand challenges and then shape our approach to ensure the client’s commercial destiny is achieved.

    We run our agency on four core values that affect every business decision we make – who to hire; how to respond to challenges and how to behave around colleagues and clients in different business situations. Ultimately, they outline for our staff and our clients ‘what good looks like’.

    1. Passion from the outset
    2. Positive impact every time
    3. Respect for everyone
    4. Always striving for excellence

    Due to our ongoing success we are now seeking a Senior Account Executive - Events/Experiential

    For more information or to apply, please email your CV and covering letter to [email protected]

    Apply now

    Purpose of the role

    • A key role within the account team providing support to the team overall and to your line manager in particular
    • Take responsibility for managing your own project/events through all stages of development and delivery; demonstrate good administrative and financial control/ profitability, project management and delivery.
    • Develop excellent working relationships within the team, the wider agency, clients and with suppliers to facilitate the smooth progression of work through the agency.
    • Develop your commercial awareness to understand client businesses and market places and to recognise new opportunities to expand the account.

    Deliver the role in true BWP spirit, with Excellence, Impact, Respect, and an abundance of Passion!

    Key responsibilities

    Relationship & account management

    Clients:

    • Actively seek to add value to the project work to exceed expectations
    • Understand and act upon a client's business objectives and targets in order to devise comms strategies and tactics
    • Build strong and productive client relationships, with high levels of mutual trust and respect. Take time to get to know your clients well.
    • Keep Account Manager/Director abreast of project progression to enable them to manage client expectations.
    • Deliver projects profitably, on time, on budget and to brief
    • Actively seek to add value to the project work to exceed expectations
    • Help manage client expectations at all times!

     Suppliers:

    • Develop, manage and maintain good relationships with our suppliers. With guidance, communicate, liaise and negotiate effectively to ensure efficient delivery against client requirements.
  • What we're looking for

    BWP is an award winning integrated marketing agency, which guides brands through significant points of change. Whether creating a new brand, telling a new story or developing a new strategy to reach a new audience. We work together to understand our client’s commercial brand challenges and then shape our approach to ensure the client’s commercial destiny is achieved.

    We run our agency on four core values that affect every business decision we make – who to hire; how to respond to challenges and how to behave around colleagues and clients in different business situations. Ultimately, they outline for our staff and our clients ‘what good looks like’.

    1. Passion from the outset
    2. Positive impact every time
    3. Respect for everyone
    4. Always striving for excellence

    Due to our ongoing success we are now seeking a PR and Copy Account Executive 

    For more information or to apply, please email your CV and covering letter to [email protected]

    Apply now

    Purpose of the role

    • Take responsibility for the day to day administration of client accounts.
    • Assist in the delivery of PR campaigns.
    • Participate in the creation of PR proposals for new and existing clients.
    • Liaise with external and internal suppliers.
    • Draft written content to support PR, marketing or digital campaigns

     

    Key responsibilities

    Administration of client account

    • Take responsibility for producing media coverage reports for clients as directed by the Account Management team. Within this process develop a thorough understanding of Precise media monitoring service and maintain regular contact with the company’s suppliers in this respect, ensuring that press cuttings are delivered to an acceptable standard.
    • Manage and deliver weekly client status reports, prepare senior management reports for clients, research and prepare media lists, time-sheets, keep press cuttings reports up to date. Ensuring that weekly and monthly evaluation takes place in accordance with client/internal reporting procedures.
    • Take responsibility for the monthly invoicing of media monitoring services and expenses. Ensure a thorough understanding of the job system and invoicing procedures.

     

    Delivery of client campaigns

    • Support the Account Management team in driving editorial coverage, organising events, media receptions, experiential activity and promotional media campaigns e.g. print and broadcast media partners.
    • Prepare press release material, research stories and gather the content required for press releases, press briefings, client photocalls, tenant liaison for securing prizes for reader competition. Negotiate and secure media promotions for and on behalf of clients e.g. press and radio.
    • Draft written content for a variety of PR and marketing campaigns, which could include case studies, blogs, mailers or copy for leaflets, posters or online, among others.

     

    Assist in developing new business

    • Attend brainstorms and help develop creative PR strategies and one-off campaigns which set new benchmarks in creativity, positioning the agency as ‘head and shoulders’ above the competition. Support in background research for and contribute to new business proposals.