News | 25.04.18

BWP’s successful rebrand and relaunch of Northern Ireland’s premier outlet shopping centre drives uplift in footfall, sales and conversion

News | 25.04.18 - BWP’s successful rebrand and relaunch of Northern Ireland’s premier outlet shopping centre drives uplift in footfall, sales and conversion

Work

Delivering immersive brand experiences that drive footfall and sales

Work - Delivering immersive brand experiences that drive footfall and sales

Thinking

Whitepapers from BWP's leading creatives and strategists #FutureOfRetail

Thinking - <h3>Whitepapers from BWP's leading creatives and strategists <strong>#FutureOfRetail</strong></h3>

Us

We are an integrated brand and marketing agency with a passion for retail marketing and destination marketing.

Our focus on brand and customer experience allows us to deliver against business objectives through brand creation and planning, creative design and thinking, PR, experiential, digital strategy and more. We have brilliant strategists, award-winning creatives and fantastic client service people.

Our core values of passion, impact, excellence and respect are evident in our integrated marketing solutions and the long-term relationships we build, and the results we realise for our clients.

Whether you’re looking for an agency who’ll help you deliver on your KPIs or you’re simply wondering what performance marketing is and how you can use this approach to your advantage, we want to answer your questions and provide the best solution for you.

Our Clients

This is only a small selection of our diverse and extensive client base. We deliver strategic business consultancy, technology innovation, research and integrated marketing and advertising campaigns for some of the most recognised brands across the UK and Europe. Working with leaders in their fields, we guide our clients through every point of change.

“You will never know your limits until you push yourself to them”

Join the BWP team
  • What we're looking for

    BWP is an award winning integrated marketing agency, which guides brands through significant points of change. Whether creating a new brand, telling a new story or developing a new strategy to reach a new audience. We work together to understand our client’s commercial brand challenges and then shape our approach to ensure the client’s commercial destiny is achieved.

    We run our agency on four core values that affect every business decision we make – who to hire; how to respond to challenges and how to behave around colleagues and clients in different business situations. Ultimately, they outline for our staff and our clients ‘what good looks like’.

    1. Passion from the outset
    2. Positive impact every time
    3. Respect for everyone
    4. Always striving for excellence

    Due to our ongoing success we are now seeking a New Business Director.

    For more information or to apply, please email your CV and covering letter to [email protected]

    Apply now

    Purpose of the role

    • To ensure that the current and future new business pipeline of the Agency is continually filled and managed.
    • To be the first port of call for new prospective Clients to liase with and to represent the company perfectly to ensure a positive opinion of the Agency, its skill set and its people.
    • Driving opportunities through introducers and influencers to ensure they deliver as efficiently and effectively for the Agency as possible.
    • To work with the internal BWP Marketing Manager in ensuring the reputation of the Agency is upheld and increased.
    • To ensure the BWP Board members plus the wider team are informed of new business progress every month and that new business progress is communicated internally before it is communicated externally.
    • To build a new culture in the agency by running weekly meetings on new business and managing all progress for new business across all teams.
  • BWP is an award-winning integrated marketing agency, which guides brands through significant points of change. Whether creating a new brand, telling a new story or developing a new strategy to reach a new audience. We work together to understand our client’s commercial brand challenges and then shape our approach to ensure the client’s commercial destiny is achieved.

    Due to our ongoing success, we are now seeking a PR & Comms Account Executive 

    Reports to PR Account Director

    Your Purpose

    To be a pivotal part of the PR & Comms team working together to deliver effective PR and communication strategies that drive brand awareness and communicate our client’s key messages. To be the backbone of the team learning all you can about your craft.

    The Role covers B2B and B2B clients and will require an element of social media activity, delivering content and managing influencers.  

    Your Identity

    A people person, a grafter, a clairvoyant, a coverage hound, a team player.

    Your capabilities

    Able to work at a pace under pressure. A safe pair of hands. Creative. Outward looking. Works well with others; clients, colleagues and the media. Strong comms skills. A keen eye for detail. Punctual and precise. Motivated by continual learning.

     

    Apply now

    Your behaviour

    You have endless energy and an infectious love of your craft. You’re keen to get stuck in. You love nothing more than securing that piece of coverage, exceeding that target, impressing your line manager. You pride yourself on never having to be chased. You’re a master at anticipating the teams’ needs and getting ahead of them. You’re a strong communicator, expert at managing upwards and sharing progress updates. You’re a voracious learner and hungry to understand your industry more. You don’t wait to be told, you come with suggestions.

    Roles and Responsibility

    Works with the team to implement effective PR and communication strategies. Demonstrates an understanding of the media and comms landscape. You must know what makes news and be able to wield the many tools in a PR’s belt – media relations, copy-writing (press releases, blogs, opinion pieces, social), crisis comms, B2B, blogger/vlogger/influencer outreach.

    You’re building an enviable little black book of media contacts. Support for internal brainstorms and client meetings. An integral part of the day-to-day delivery of account work to include media sell-in, copy-writing, client liaison and reporting (attending status calls, writing status reports, drafting monthly reports and saving down and evaluating all coverage). A voracious learner, carrying our desk research and identifying new trends or suppliers to work with. Maintains regular contact with clients, acting as the main point of contact for specific accounts.

    Manages client and line manager expectations at all times. Actively participates in new business development helping to generate proposals. Has an understanding of all agency financial controls/processes to include setting up suppliers, raising PO numbers, time management, and all billing. Delivers against specific campaign KPIs as well as working towards own coverage targets. Keeps wider team updated on KPI progress. Escalates any major issues upwards but with a recommended solution.

  • ROLES & RESPONSIBILITIES

     

    Process management, governance (admin/docs), accountability. This is the most important attribute of an account person and includes the ability to trust that no balls are dropped, deadlines are met and the quality of output is of a high standard. The ability to plan and mitigate potential issues before they occur. Greater visibility and input into overall account planning and not limited to project deliverables.

    Building and maintaining healthy relationships with colleagues and clients, being personable, adaptable, polite but firm, being able to challenge without offending and showing respect for everyone you work with.

    Clear, considered written and verbal comms with clients, colleagues and suppliers. Phone or face-to-face approach first, email second. Ability to articulate thinking and pass on instructions and feedback accordingly. Presentation skills, ability to influence others and sell ideas and proposals.

    Understanding of finance terminology. Financial management, adherence to process and controls, job costing, supplier POs, profitability and time management and reporting. Identifying improvements and opportunities for growth.

    Understanding of requirements, highly polished and robust brief writing, ability to critique and feedback on work. Pro-active understanding of clients’ business and competitive market place, carrying out desk research. Facilitation of brainstorms/meetings.

    Being the key point of contact for the client, managing client expectations rather than agreeing to unrealistic requests. Managing up and down – the ability to work with different levels, personality types and ways of working. Consistent, but adaptable. Effective line management, leading by example and mentoring direct reports.

    Apply now

    YOUR PURPOSE

    To own, and be accountable for, the seamless project delivery for our clients. To instil complete confidence in our ability to be a crucial partner, not just a supplier, and set servicing benchmarks for your junior peers to aspire to.

     

    YOUR IDENTITY

    A reliable brand guardian, a creative thinker, an energetic linchpin

  • THE ROLE

    If you're looking to start your career in the world of marketing and feel that the fast, fun and rewarding life of a marketing agency is for you, then this is your perfect job. As an Account Executive within the best team at BWP group, you will support the Account Manager and wider team with account management administration and marketing activity. 

     

    YOUR PURPOSE

    Be an important link in the chain between your team, the wider agency, suppliers, and clients in order to help support and produce great work. To be the backbone of the team learning all you can about your craft.

    YOUR IDENTITY

    You are a grafter, an enthusiastic self-starter, an organised team-player.

    YOUR BELIEFS

    I’m here to learn and grow. It’s OK to not know the answer, but it’s not ok if you don’t ask for help. It’s OK to get things wrong, but it’s how you seek to put it right and bounce back that’s important. Accept that you’ll have to take on the less glamorous stuff to support the team – it’s part of the learning curve; others have been there before and have excelled from getting the basics right. Relationships are all-important; Respect goes both ways, no matter who you are speaking to or dealing with. Marketing/Creative Comms as a career offers me limitless opportunities – it’s all up to me how much I want it and which direction I want to go.

     

    YOUR BEHAVIOUR

    You are a sponge – listening, questioning and doing with endless enthusiasm. You are hungry for work and thirsty for knowledge. You are positive and all-action, you get stuck in for the cause. Nothing is beneath you (that doesn’t compromise your human rights, obviously) and there’s no default sense of entitlement. No corner-cutting, attention to detail is absolute. You can spin plates – being a multi-tasker comes naturally and you understand how to prioritise and be organised. You are pro-active – it’s a meritocracy at BWP; the sky’s the limit for those that give their all and want to thrive.

     

     

    Apply now

    YOUR VALUES

    Committed • Trustworthy • Proactive • Curious • Openness • Adventurous • Ambitious • Fearless • Fun • Teamwork • Accuracy • Learning • Hard work • Respect • Impact • Passion • Excellence

     

    YOUR CAPABILITIES

    Able to work at pace under pressure. A safe pair of hands. Creative. Outward looking. Works well with others; clients, colleagues and the media. Strong comms skills. Keen eye for detail. Punctual and precise. Motivated by continual learning.

     

    THE ENVIRONMENT

    Colorful. Bright. Open Plan. Busy. Clean. Collaborative. Demanding. Integrated. Fun.

     

    ROLES & RESPONSIBILITIES

    Process management, governance (admin/docs), accountability. This is the most important attribute of an account person and includes the ability to trust that no balls are dropped, deadlines are met, and the quality of output is of a high standard. The ability to plan ahead and mitigate potential issues before they occur. Building and maintaining healthy relationships with colleagues and clients, being personable, adaptable, polite but firm, being able to challenge without offending and showing respect for everyone you work with. Clear, considered written and verbal comms with clients, colleagues, and suppliers. Ability to articulate thinking and pass on instructions and feedback accordingly. Understanding of finance terminology. Financial management, adherence to process and controls, job costing, supplier POs, profitability and time management and reporting. Identifying improvements and opportunities for growth. Understanding of requirements, high standard of brief writing, ability to critique and feedback on work. Understanding of clients’ business and competitive marketplace, carrying out desk research. Participation in brainstorms/meetings. Managing client expectations (directly or through your Account Manager/Director) rather than agreeing to unrealistic requests. Managing up and down – the ability to work with different levels, personality types and ways of working. Consistent, but adaptable.