BWP is an award winning integrated marketing agency, which guides brands through significant points of change. Whether creating a new brand, telling a new story or developing a new strategy to reach a new audience. We work together to understand our client’s commercial brand challenges and then shape our approach to ensure the client’s commercial destiny is achieved.
Due to our ongoing success we are now seeking a PR Account Manager
Reports to PR Account Director
Roles and Responsibility
Works with the AD and wider creative team to develop and implement effective PR and communication strategies. Demonstrates a strong understanding of the media and comms landscape. You must have an innate sense of what makes news and be able to expertly wield the many tools in a PR’s belt – media relations, copy-writing (press releases, blogs, opinion pieces, social), crisis comms, B2B, blogger/vlogger/influencer outreach. You possess an enviable little black book of media contacts.
Facilitation of internal brainstorms and client meetings. Manages day-to-day delivery of account work to include media sell-in, copy-writing, client liaison and reporting (leading status calls, checking status reports, monthly reports and ensuring that team has saved down and evaluated all coverage).
A pro-active approach, suggesting new and innovative ways to reach the audience through PR and comms and suggesting these to your line manager. Not just responding to briefs. A voracious learner, carrying our desk research and identifying new trends or suppliers to work with.
Maintains regular contact with mid-tier clients, acting as the main point of contact for specific accounts. Actively participates in new business development helping to generate proposals and presenting at pitches. Supports new business efforts by identifying successful campaigns and leading team to create creds documents.
Assumes overall responsibility for budgeting and profitability of specific campaigns. Strong understanding of all agency financial controls/processes. Checks billing and is able to generate time reports for analysis.
Assumes responsibility for specific campaign KPIs as well as your own coverage targets motivates team to achieve theirs. Regularly checks performance against KPIs.
Assumes responsibility for specific campaign debrief processes, delivering meaningful reports that demonstrate ROI and future recommendations and sharing with the wider team to ensure cross-departmental learnings.
Supports AD with overall account planning as opposed to project deliverables, producing well-structured proposals that need minimal attention. Escalates any major issues upwards but with a recommended solution.
Responsible for daily line management of account executives and working with AD to drive competency. Ability to critique and feedback on work and delegate effectively.