News | 31.03.17

#BakeaDifference BWP raises money for Comic Relief with a big bake challenge

News | 31.03.17 - #BakeaDifference BWP raises money for Comic Relief with a big bake challenge

Work

Using all the right tools to build brand love in Britain for STIHL & VIKING

Work - Using all the right tools to build brand love in Britain for STIHL & VIKING

Thinking

Whitepapers from BWP's leading creatives and strategists #FutureOfRetail

Thinking - <h3>Whitepapers from BWP's leading creatives and strategists <strong>#FutureOfRetail</strong></h3>

Our Vision

Our focused approach gives us a unique understanding of retail and leisure destinations and the challenges they face. We are experts in guiding our clients through critical points of change to help them achieve their commercial and business goals.

Our Clients

This is only a small selection of our wide client base. We deliver strategic business consultancy, technology innovation, research and integrated campaigns for some of the most recognised brands in the UK and Europe. Working with leaders in their fields, we guide our clients through every point of change.

“You will never know your limits until you push yourself to them”

Join the BWP team
  • What we're looking for

    BWP is an award winning integrated marketing agency, which guides brands through significant points of change. Whether creating a new brand, telling a new story or developing a new strategy to reach a new audience. We work together to understand our client’s commercial brand challenges and then shape our approach to ensure the client’s commercial destiny is achieved.

    We run our agency on four core values that affect every business decision we make – who to hire; how to respond to challenges and how to behave around colleagues and clients in different business situations. Ultimately, they outline for our staff and our clients ‘what good looks like’.

    1. Passion from the outset
    2. Positive impact every time
    3. Respect for everyone
    4. Always striving for excellence

    Due to our ongoing success we are now seeking a Strategic Brand Planner

    For more information or to apply, please email your CV and covering letter to [email protected]

     

    Apply now

    Key Responsibilities

    • Conduct marketing research, including running interviews and focus groups, analysing competitors and market trends, and developing customer personas
    • Develop brand strategies, including the positioning, value proposition, brand idea and personality
    • Write compelling messaging that supports the brand and communication strategies, and that can be developed into copy
    • Run client workshops to gather insight, get feedback on and input into projects, and bring the organisation on board with a proposed approach
    • Respond to tenders, including identifying the organisations needs, and developing a plan for how to best meet them
    • Support agency marketing activities and new business opportunities by working on tender submission or pitch activity
    • Support agency inbound marketing by developing/assisting in thought leadership materials; whitepapers, blogs, infographics etc.
    • Assist in developing communication strategies, including determining which messages and channels to reach the audience with, and developing content and marketing calendars in line with this
    • Assist in developing digital strategies that utilise SEO, content and social media to create inbound leads and improve engagement
  • What we're looking for

    BWP is an award winning integrated marketing agency, which guides brands through significant points of change. Whether creating a new brand, telling a new story or developing a new strategy to reach a new audience. We work together to understand our client’s commercial brand challenges and then shape our approach to ensure the client’s commercial destiny is achieved.

    We run our agency on four core values that affect every business decision we make – who to hire; how to respond to challenges and how to behave around colleagues and clients in different business situations. Ultimately, they outline for our staff and our clients ‘what good looks like’.

    1. Passion from the outset
    2. Positive impact every time
    3. Respect for everyone
    4. Always striving for excellence

    Due to our ongoing success we are now seeking an Account Executive/Senior Account Executive dependant on experience. 

    For more information or to apply, please email your CV and covering letter to [email protected]

     

    Apply now

    Key Responsibilities:

    • A key role within the account team providing support to the team overall and to the Account Manager in particular
    • To administer and co-ordinate projects through the agency
    • To develop excellent working relationships within the team, the wider agency, clients and with suppliers to facilitate the smooth progression of work through the agency
    • To manage you own ‘first tier’ accounts fully
    • Keep Account Manager abreast of project progression to enable them to manage client expectations
    • Help deliver projects on time, on budget and to brief
    • Deliver the role in true BWP spirit, with Excellence, Impact, Respect, and an abundance of Passion!

     

  • What we're looking for

    BWP is an award winning integrated marketing agency, which guides brands through significant points of change. Whether creating a new brand, telling a new story or developing a new strategy to reach a new audience. We work together to understand our client’s commercial brand challenges and then shape our approach to ensure the client’s commercial destiny is achieved.

    We run our agency on four core values that affect every business decision we make – who to hire; how to respond to challenges and how to behave around colleagues and clients in different business situations. Ultimately, they outline for our staff and our clients ‘what good looks like’.

    1. Passion from the outset
    2. Positive impact every time
    3. Respect for everyone
    4. Always striving for excellence

    Due to our ongoing success we are now seeking a Data Analyst

    For more information or to apply, please email your CV and covering letter to [email protected]

    Apply now

    Purpose of the role:

    •  Identify trends and behaviours across multiple channels
    •  Define and implement measurement strategies that align with client marketing and business objectives
    •  Delivering end-to-end business insights through cross-channel performance reports
    •  Proactively develop site performance reports and analysis such as segmentation analysis ; highlight observations and business context to deliver actionable recommendations to business leads, not just data
    •  Using methodical performance analysis to influence/support campaign strategies
    •  Conduct recurring web reporting to monitor and drive KPIs

     

    Key Responsibilities:

    •  Identify client objectives and advising on suitable measurement strategies
    •  Report on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data
    •  Research campaign angles around statistical data for marketing strategies – researching persona statistics and behaviors online.
    •  Deliver regular reporting and analysis documentation to clients and presenting findings
    •  Undertake SEO keyword research that is triangulated with Social analytics
    •  Run sentiment analysis reports to inform client accounts and content strategies
    •  Spot the potential to implement innovative new methodologies and improve analytical procedure
    •  Analyse online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution
    •  Instigate and aggregate client industry trend data to inform client accounts using APIs, third party tools (GTM, Optimizely, DashThis), competitor websites and industry research
    •  Collaborate with the Resource and social team to enhance client reporting and performance measurement and conduct detailed analysis work when required
    •  Ensure quality and timeliness of deliverables that meet expectations while balancing business needs with the appropriate level of analytical rigor
    •  Connect findings and recommendations to business initiatives and collaborate with key stakeholders
    •  Perform ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
    •  Use available data sources to deep dive and troubleshoot campaign (and overall) performance issues and propose methodical optimisation tests, both on-site and campaign based
    •  Assist in educating clients on the benefits of digital marketing and the importance of online measurement & performance optimisation
    •  Develop and improve methods for measuring the reach and audience of multi-channel advertising
    •  Undertake A/B and MVT tests for clients to improve conversions
    •  Help to define and monitor KPIs
  • What we're looking for

    BWP is an award winning integrated marketing agency, which guides brands through significant points of change. Whether creating a new brand, telling a new story or developing a new strategy to reach a new audience. We work together to understand our client’s commercial brand challenges and then shape our approach to ensure the client’s commercial destiny is achieved.

    We run our agency on four core values that affect every business decision we make – who to hire; how to respond to challenges and how to behave around colleagues and clients in different business situations. Ultimately, they outline for our staff and our clients ‘what good looks like’.

    1. Passion from the outset
    2. Positive impact every time
    3. Respect for everyone
    4. Always striving for excellence

    Due to our ongoing success we are now seeking a Web Production Director

    For more information or to apply, please email your CV and covering letter to [email protected]

    Apply now

    Key Responsibilities: 


    Project Management Lead 

    • Accountability for overall delivery by the web development team: Resource planning & allocation, processes, profitability, project delivery, and supplier sourcing & management
    • Co-ordinate and manage web development projects taking ownership for their success (liaising with team members to help create proposals, statement of works, project plans with deliverables, communication, timing schedules, resource plans, risk/issue logs, defining success and quality criteria for the projects).
    • Quality assurance – ensure checks and approvals are rigorously carried out across multiple web campaigns
    • Work effectively with internal and client stakeholders and b able to balance project objectives from a cost, schedule, creative, technical and quality perspective and present options, benefits and risks
    • Oversight of logging, managing and helping to resolve support queries
    • Managing workload, budget and project deliverables for Project Managers to align with campaign deadlines
    • Keeping relevant team members and clients updated at all times and being comfortable with understanding, communicating and mitigating risks
    • Liaising with multiple internal departments including Content, Project Management, Creative and UX to ensure all work is completed on time and to budget
    • Vetting, briefing and managing external agencies/partners
    • Maximising revenue, meeting commercial targets and reporting results to senior internal stakeholders

    Client Management & Communication 

    • Must communicate effectively with colleagues and clients ensuring clear management of expectations
    • Building strong relationships with the client to ensure their continued confidence with BWP
    • Communicate regularly and clearly with internal BWP stakeholders as well, to ensure project inter-dependencies are kept in check
    • Be able to identify and communicate potential project risks and devise mitigation strategies
    • Be proactive in providing solutions, through offering up pre-emptive tactics rather than just identifying risks

    Production 

    • Responsible for managing and maintaining existing websites
    • Understanding of data and analytics
    • Managing a web development team of 3 (1 x UX, 2 x Project Managers) , be responsible for their development and line management of all members of the team including running performance reviews and appraisals
    • Proofreading/cross-checking delivery to ensure consistency and accuracy
    • Understanding and providing input into data planning and subsequent data extracts
    • Management of weekly scrum calls and weekly status reports

     Technical Ability 

    • Strong understanding of front-end coding fundamentals, (HTML5, CSS, JavaScript / Responsive Design), experience working with APIs and be confident in providing technical advice, guidance and solutions for development projects
    • Good understanding of backend applications (web servers, domains including cloud servers and content management systems), and languages (e.g. PHP, Ruby, Python, Node.js)
    • Good understanding of web security considerations and best practices
    • Good understanding of technical SEO best practices to ensure websites are well structured, coded and compatible with search engine guidelines