News | 20.03.18

BWP Group reveals integral role in launch of AXIOM

News | 20.03.18 - BWP Group reveals integral role in launch of AXIOM

Work

Creating brand magic in a national TV first for STIHL

Work - Creating brand magic in a national TV first for STIHL

Thinking

Whitepapers from BWP's leading creatives and strategists #FutureOfRetail

Thinking - <h3>Whitepapers from BWP's leading creatives and strategists <strong>#FutureOfRetail</strong></h3>

Us

We are an integrated brand and marketing agency with a passion for retail marketing and destination marketing.

Our focus on brand and customer experience allows us to deliver against business objectives through brand creation and planning, creative design and thinking, PR, experiential, digital strategy and more. We have brilliant strategists, award-winning creatives and fantastic client service people.

Our core values of passion, impact, excellence and respect are evident in our integrated marketing solutions and the long-term relationships we build, and the results we realise for our clients.

Whether you’re looking for an agency who’ll help you deliver on your KPIs or you’re simply wondering what performance marketing is and how you can use this approach to your advantage, we want to answer your questions and provide the best solution for you.

Our Clients

This is only a small selection of our diverse and extensive client base. We deliver strategic business consultancy, technology innovation, research and integrated marketing and advertising campaigns for some of the most recognised brands across the UK and Europe. Working with leaders in their fields, we guide our clients through every point of change.

“You will never know your limits until you push yourself to them”

Join the BWP team
  • What we're looking for

    BWP is an award winning integrated marketing agency, which guides brands through significant points of change. Whether creating a new brand, telling a new story or developing a new strategy to reach a new audience. We work together to understand our client’s commercial brand challenges and then shape our approach to ensure the client’s commercial destiny is achieved.

    We run our agency on four core values that affect every business decision we make – who to hire; how to respond to challenges and how to behave around colleagues and clients in different business situations. Ultimately, they outline for our staff and our clients ‘what good looks like’.

    1. Passion from the outset
    2. Positive impact every time
    3. Respect for everyone
    4. Always striving for excellence

    Due to our ongoing success we are now seeking a New Business Director.

    For more information or to apply, please email your CV and covering letter to [email protected]

    Apply now

    Purpose of the role

    • To ensure that the current and future new business pipeline of the Agency is continually filled and managed.
    • To be the first port of call for new prospective Clients to liase with and to represent the company perfectly to ensure a positive opinion of the Agency, its skill set and its people.
    • Driving opportunities through introducers and influencers to ensure they deliver as efficiently and effectively for the Agency as possible.
    • To work with the internal BWP Marketing Manager in ensuring the reputation of the Agency is upheld and increased.
    • To ensure the BWP Board members plus the wider team are informed of new business progress every month and that new business progress is communicated internally before it is communicated externally.
    • To build a new culture in the agency by running weekly meetings on new business and managing all progress for new business across all teams.
  • The Agency

    BWP is an award-winning integrated marketing agency, which guides brands through significant points of change. Whether creating a new brand, telling a new story or developing a new strategy to reach a new audience. We work together to understand our client’s commercial brand challenges and then shape our communications approach to ensure the client’s commercial destiny is achieved.

    We run our agency on four core values that affect every business decision we make – who to hire; how to respond to challenges and how to behave around colleagues and clients in different business situations. Ultimately, they outline for our staff and our clients ‘what good looks like’.

    1. Passion from the outset
    2. Positive impact every time
    3. Respect for everyone
    4. Always striving for excellence

    Due to our ongoing success, we are now seeking a permanent mid-weight strategic marketing Planner to support our Communication Planning Director.

    This person should have a minimun of 3-5 years agency or client-side marketing communications planning experience.

    Apply now

    Key Responsibilities

    • Lead customer and market insight generation from being proactive in secondary research and identify needs for primary research
    • Conduct marketing research, including running interviews and potentially focus groups, analysing competitors and market trends, and developing customer personas
    • Support the planning directors in taking an active role in running client workshops and be pivotal in the prep work to gather insight, get feedback on and input into projects, and bring the organisation on board with a proposed approach.
    • Supporting the Brand Planning Director in the development of brand strategies derived from customer and marketing insights, including the positioning, value proposition, brand idea and personality
    • Develop creative propositions derived from key customer, brand and market insights to feed into the creative campaign planning process
    • Supporting the Communications Planning Director in developing communication strategies, including determining which messages and channels to reach the audience with, and developing content and marketing calendars in line with this
    • Be up to date with the cultural and industry developments in traditional and digital channels to be able to recommend top-level integrated strategies that utilise the appropriate channels across all digital channels (SEO, content and social media) and intelligent, targeted use of the more traditional channels to create inbound leads and improve engagement
    • Write compelling messaging that supports the brand and communication strategies, and that can be developed into copy
    • Work with client services to ensure agency’s brand, campaign and digital projects, are delivered on time, within budget, and in line with the agreed strategy
    • Support agency marketing activities and new business opportunities by working on tender submission or pitch activity
    • Support agency inbound marketing by developing/assist in developing thought leadership materials; whitepapers, blogs, infographics etc.
  • BWP is an award winning integrated marketing agency, which guides brands through significant points of change. Whether creating a new brand, telling a new story or developing a new strategy to reach a new audience. We work together to understand our client’s commercial brand challenges and then shape our approach to ensure the client’s commercial destiny is achieved.

     

    Due to our ongoing success we are now seeking a Junior Designer.

    As a junior designer you will be ready to develop your existing skills by working with senior creative staff on a range of ambitious and innovative projects.

    You will report into the Design Director and take a dynamic role in helping to enhance the creative direction of campaigns, an understanding of typography, layout, animation and art direction will be needed to help the team produce the best work possible. This work involves all media platforms that create a human connection, including:

    • Digital communications, websites, mobile apps and emails
    • Marketing materials
    • Press and print advertising
    • Logos and branding
    • Brochures

    A good knowledge of the usual creative suite applications is required.

    Communication is a big part of the job, so the junior designer must be fearless enough to contribute to the entire creative process. Being aware and switched-on to current trends is also key when moving towards promotion and recognition.

    Apply now

    Roles and Responsibilities

    • Offering input to creative meetings and sharing ideas
    • Producing attractive and effective designs for all media
    • Communicating with senior team members to receive feedback
    • Liaising effectively with client services and other team members
    • Supporting the team throughout the execution of campaigns and projects

    Skills required

    A junior designer needs a wide range of design and creative capabilities. These include:

    • Strong written and verbal communication skills
    • Adeptness with leading design software packages
    • A determination to achieve and succeed
    • Some creative industry experience
    • The ability to meet deadlines in a high-pressure environment
    • A background of working as part of a team
    • Consistency regardless of project size
    • Good organisational skills that support the rest of the team
    • The motivation to maintain and improve design standards
    • The willingness to listen to feedback and use it to improve

    A good portfolio will give you an advantage, and it is important to document all projects with supporting results.

    From time-to-time a junior designer may need to work hours that aren’t typical, so an open flexible approach is needed.

  • BWP is an award winning integrated marketing agency, which guides brands through significant points of change. Whether creating a new brand, telling a new story or developing a new strategy to reach a new audience. We work together to understand our client’s commercial brand challenges and then shape our approach to ensure the client’s commercial destiny is achieved.

     

    Due to our ongoing success we are now seeking a Junior Creative.

    As Junior Creative, you will have a natural creative flair with a strong visual and written style. Responsible for creating concepts in response to clients’ briefs and relaying them to the Creative Lead. This work involves all media platforms, including:

    • Digital communications, to include websites, mobile apps and emails
    • Marketing materials
    • Press and print advertising
    • Television, radio and video
    • Logos and branding
    • Brochures

    You need to be a switched-on free thinker, ready to expand on your skills with an appetite to learn from senior creatives in order to flourish.

    Often working within a wider team to develop ideas and concepts, the job demands the fearless attitude to create assertive ideas and the passion to sell ideas to peers and clients.

    As junior creative, you will also have some responsibility to help develop the creative future of an agency. Pro-active in approach, and with a genuine understanding of creativity and how this makes connections with fellow humans, this dynamic role is very ‘hands-on’ and often busy.

    Apply now

    Roles and Resposibilities
    A junior creative’s tasks will often include:

    • Generating original creative executions that provoke thought
      and discussion
    • Delivering work of the highest quality alongside fellow team members
    • Working with the creative lead and account managers to establish appropriate directions
    • Staying abreast of new media formats and learning how to incorporate them into a campaign
    • Working with senior designers and art directors to develop new skills
      and insights
    • Producing creative ideas for innovative campaigns

    Skills required

    A junior creative needs a wide range of creative capabilities. These include:

    • Understanding the goal the client is seeking to deliver and
      translating this into compelling creative
    • Strong skills with design software such as InDesign, Photoshop and Illustrator and other CS products
    • The ability to build creative and unique ideas
    • The confidence to communicate and ‘sell’ your ideas to peers and clients
    • The willingness to work to tight deadlines in high pressured environments without compromising on work quality
    • An awareness of digital media and evolving online platforms
    • An innovative approach to the ways in which creativity is executed
    • A desire to produce inventive and original creative work
    • Great organisational skills
    • An eye for detail and a desire for perfection

    A good portfolio will give you an edge, so it is important to document all projects with supporting results.

    We normally try to conform to regular office hours. However, there is occasionally the need to be available early or late in the day to maintain the agency’s output and reliability

  • BWP is an award-winning integrated marketing agency, which guides brands through significant points of change. Whether creating a new brand, telling a new story or developing a new strategy to reach a new audience. We work together to understand our client’s commercial brand challenges and then shape our approach to ensure the client’s commercial destiny is achieved.

    Due to our ongoing success, we are now seeking a PR & Comms Account Executive 

    Reports to PR Account Director

    Your Purpose

    To be a pivotal part of the PR & Comms team working together to deliver effective PR and communication strategies that drive brand awareness and communicate our client’s key messages. To be the backbone of the team learning all you can about your craft.

    The Role covers B2B and B2B clients and will require an element of social media activity, delivering content and managing influencers.  

    Your Identity

    A people person, a grafter, a clairvoyant, a coverage hound, a team player.

    Your capabilities

    Able to work at a pace under pressure. A safe pair of hands. Creative. Outward looking. Works well with others; clients, colleagues and the media. Strong comms skills. A keen eye for detail. Punctual and precise. Motivated by continual learning.

     

    Apply now

    Your behaviour

    You have endless energy and an infectious love of your craft. You’re keen to get stuck in. You love nothing more than securing that piece of coverage, exceeding that target, impressing your line manager. You pride yourself on never having to be chased. You’re a master at anticipating the teams’ needs and getting ahead of them. You’re a strong communicator, expert at managing upwards and sharing progress updates. You’re a voracious learner and hungry to understand your industry more. You don’t wait to be told, you come with suggestions.

    Roles and Responsibility

    Works with the team to implement effective PR and communication strategies. Demonstrates an understanding of the media and comms landscape. You must know what makes news and be able to wield the many tools in a PR’s belt – media relations, copy-writing (press releases, blogs, opinion pieces, social), crisis comms, B2B, blogger/vlogger/influencer outreach.

    You’re building an enviable little black book of media contacts. Support for internal brainstorms and client meetings. An integral part of the day-to-day delivery of account work to include media sell-in, copy-writing, client liaison and reporting (attending status calls, writing status reports, drafting monthly reports and saving down and evaluating all coverage). A voracious learner, carrying our desk research and identifying new trends or suppliers to work with. Maintains regular contact with clients, acting as the main point of contact for specific accounts.

    Manages client and line manager expectations at all times. Actively participates in new business development helping to generate proposals. Has an understanding of all agency financial controls/processes to include setting up suppliers, raising PO numbers, time management, and all billing. Delivers against specific campaign KPIs as well as working towards own coverage targets. Keeps wider team updated on KPI progress. Escalates any major issues upwards but with a recommended solution.

  • ROLES & RESPONSIBILITIES

     

    Process management, governance (admin/docs), accountability. This is the most important attribute of an account person and includes the ability to trust that no balls are dropped, deadlines are met and the quality of output is of a high standard. The ability to plan and mitigate potential issues before they occur. Greater visibility and input into overall account planning and not limited to project deliverables.

    Building and maintaining healthy relationships with colleagues and clients, being personable, adaptable, polite but firm, being able to challenge without offending and showing respect for everyone you work with.

    Clear, considered written and verbal comms with clients, colleagues and suppliers. Phone or face-to-face approach first, email second. Ability to articulate thinking and pass on instructions and feedback accordingly. Presentation skills, ability to influence others and sell ideas and proposals.

    Understanding of finance terminology. Financial management, adherence to process and controls, job costing, supplier POs, profitability and time management and reporting. Identifying improvements and opportunities for growth.

    Understanding of requirements, highly polished and robust brief writing, ability to critique and feedback on work. Pro-active understanding of clients’ business and competitive market place, carrying out desk research. Facilitation of brainstorms/meetings.

    Being the key point of contact for the client, managing client expectations rather than agreeing to unrealistic requests. Managing up and down – the ability to work with different levels, personality types and ways of working. Consistent, but adaptable. Effective line management, leading by example and mentoring direct reports.

    Apply now

    YOUR PURPOSE

    To own, and be accountable for, the seamless project delivery for our clients. To instil complete confidence in our ability to be a crucial partner, not just a supplier, and set servicing benchmarks for your junior peers to aspire to.

     

    YOUR IDENTITY

    A reliable brand guardian, a creative thinker, an energetic linchpin