News | 25.04.18

BWP’s successful rebrand and relaunch of Northern Ireland’s premier outlet shopping centre drives uplift in footfall, sales and conversion

News | 25.04.18 - BWP’s successful rebrand and relaunch of Northern Ireland’s premier outlet shopping centre drives uplift in footfall, sales and conversion


Delivering immersive brand experiences that drive footfall and sales

Work - Delivering immersive brand experiences that drive footfall and sales


Whitepapers from BWP's leading creatives and strategists #FutureOfRetail

Thinking - <h3>Whitepapers from BWP's leading creatives and strategists <strong>#FutureOfRetail</strong></h3>


We are an integrated brand and marketing agency with a passion for retail marketing and destination marketing.

Our focus on brand and customer experience allows us to deliver against business objectives through brand creation and planning, creative design and thinking, PR, experiential, digital strategy and more. We have brilliant strategists, award-winning creatives and fantastic client service people.

Our core values of passion, impact, excellence and respect are evident in our integrated marketing solutions and the long-term relationships we build, and the results we realise for our clients.

Whether you’re looking for an agency who’ll help you deliver on your KPIs or you’re simply wondering what performance marketing is and how you can use this approach to your advantage, we want to answer your questions and provide the best solution for you.

Our Clients

This is only a small selection of our diverse and extensive client base. We deliver strategic business consultancy, technology innovation, research and integrated marketing and advertising campaigns for some of the most recognised brands across the UK and Europe. Working with leaders in their fields, we guide our clients through every point of change.

“You will never know your limits until you push yourself to them”

Join the BWP team
  • What we're looking for

    BWP is an award winning integrated marketing agency, which guides brands through significant points of change. Whether creating a new brand, telling a new story or developing a new strategy to reach a new audience. We work together to understand our client’s commercial brand challenges and then shape our approach to ensure the client’s commercial destiny is achieved.

    We run our agency on four core values that affect every business decision we make – who to hire; how to respond to challenges and how to behave around colleagues and clients in different business situations. Ultimately, they outline for our staff and our clients ‘what good looks like’.

    1. Passion from the outset
    2. Positive impact every time
    3. Respect for everyone
    4. Always striving for excellence

    Due to our ongoing success we are now seeking a New Business Director.

    For more information or to apply, please email your CV and covering letter to [email protected]

    Apply now

    Purpose of the role

    • To ensure that the current and future new business pipeline of the Agency is continually filled and managed.
    • To be the first port of call for new prospective Clients to liase with and to represent the company perfectly to ensure a positive opinion of the Agency, its skill set and its people.
    • Driving opportunities through introducers and influencers to ensure they deliver as efficiently and effectively for the Agency as possible.
    • To work with the internal BWP Marketing Manager in ensuring the reputation of the Agency is upheld and increased.
    • To ensure the BWP Board members plus the wider team are informed of new business progress every month and that new business progress is communicated internally before it is communicated externally.
    • To build a new culture in the agency by running weekly meetings on new business and managing all progress for new business across all teams.


    Process management, governance (admin/docs), accountability. This is the most important attribute of an account person and includes the ability to trust that no balls are dropped, deadlines are met and the quality of output is of a high standard. The ability to plan and mitigate potential issues before they occur. Greater visibility and input into overall account planning and not limited to project deliverables.

    Building and maintaining healthy relationships with colleagues and clients, being personable, adaptable, polite but firm, being able to challenge without offending and showing respect for everyone you work with.

    Clear, considered written and verbal comms with clients, colleagues and suppliers. Phone or face-to-face approach first, email second. Ability to articulate thinking and pass on instructions and feedback accordingly. Presentation skills, ability to influence others and sell ideas and proposals.

    Understanding of finance terminology. Financial management, adherence to process and controls, job costing, supplier POs, profitability and time management and reporting. Identifying improvements and opportunities for growth.

    Understanding of requirements, highly polished and robust brief writing, ability to critique and feedback on work. Pro-active understanding of clients’ business and competitive market place, carrying out desk research. Facilitation of brainstorms/meetings.

    Being the key point of contact for the client, managing client expectations rather than agreeing to unrealistic requests. Managing up and down – the ability to work with different levels, personality types and ways of working. Consistent, but adaptable. Effective line management, leading by example and mentoring direct reports.

    Apply now


    To own, and be accountable for, the seamless project delivery for our clients. To instil complete confidence in our ability to be a crucial partner, not just a supplier, and set servicing benchmarks for your junior peers to aspire to.



    A reliable brand guardian, a creative thinker, an energetic linchpin


    To be a pivotal part of the PR & Comms team working together to deliver effective PR and communication strategies that drive brand awareness and communicate our client’s key messages. To be the backbone of the team learning all you can about your craft.


    A people person, a grafter, a clairvoyant, a coverage hound, a team player


    I’m here to learn and grow. It’s OK not to know the answer, it’s not OK to not know the answer. Everybody makes mistakes, it’s how you learn from them that is important.

    I have the most important job on the team. I am the backbone, the lynchpin. It might seem like I am stuck doing the unglamorous stuff but its vital to the smooth running of the team. It’s all part of the learning curve and everyone else has done it as they started out in the business.

    PR & comms as a career offers me limitless opportunities – it’s all up to me how much I want it and which direction I want to go.

    PR is so much more than product placement. It’s story-telling, and there are infinite ways to tell your story. We’re all journalists now.

    PR is like advertising, only it’s believable. Compelling story-telling has the power to move people’s hearts and minds and that, in turn, creates action.

    There’s no better feeling than seeing your piece of coverage go live.

    A PR’s job is never done; there is always one more call to make.


    You have endless energy and an infectious love of your craft. You’re keen to get stuck in.

    You love nothing more than securing that piece of coverage, exceeding that target, impressing your line manager.

    You pride yourself on never having to be chased. You’re a master at anticipating the teams’ needs and getting ahead of them.

    You’re a strong communicator, an expert at managing upwards and sharing progress updates. You’re a voracious learner and hungry to understand your industry more. You don’t wait to be told, you come with suggestions.

    Apply now


    Accountable • Ambitious • Driven • Positive • Proactive • Collaborative • Creative • Dependable • Results-driven • Personable • Helpful• Proud • Informed • Organised • Passion • Impact • Respect • Excellence


    Able to work at pace under pressure. A safe pair of hands. Creative. Outward looking. Works well with others; clients, colleagues and the media. Strong comms skills. Keen eye for detail. Punctual and precise. Motivated by continual learning.


    Colourful. Bright. Open Plan. Busy. Clean. Collaborative. Demanding. Integrated. Fun.


    Works with the team to implement effective PR and communication strategies. Demonstrates an understanding of the media and comms landscape. You must know what makes news and be able to wield the many tools in a PR’s belt – media relations, copy-writing (press releases, blogs, opinion pieces, social), crisis comms, B2B, blogger/vlogger/influencer outreach. You’re building an enviable little black book of media contacts.

    Support during internal brainstorms and client meetings. An integral part of the day-to-day delivery of account work to include media sell-in, copy-writing, client liaison and reporting (attending status calls, writing status reports, drafting monthly reports and saving down and evaluating all coverage).

    A voracious learner, carrying our desk research and identifying new trends or suppliers to work with. Maintains regular contact with clients, acting as the main point of contact for specific accounts. Manages client and line manager expectations at all times. Actively participates in new business development helping to generate proposals.

    Has an understanding of all agency financial controls/processes to include setting up suppliers, raising PO numbers, time management, and all billing. Delivers against specific campaign KPIs as well as working towards own coverage targets. Keeps wider team updated on KPI progress. Escalates any major issues upwards but with a recommended solution.