News | 25.04.18

BWP’s successful rebrand and relaunch of Northern Ireland’s premier outlet shopping centre drives uplift in footfall, sales and conversion

News | 25.04.18 - BWP’s successful rebrand and relaunch of Northern Ireland’s premier outlet shopping centre drives uplift in footfall, sales and conversion

Work

Delivering immersive brand experiences that drive footfall and sales

Work - Delivering immersive brand experiences that drive footfall and sales

Thinking

Whitepapers from BWP's leading creatives and strategists #FutureOfRetail

Thinking - <h3>Whitepapers from BWP's leading creatives and strategists <strong>#FutureOfRetail</strong></h3>

Us

We are an integrated brand and marketing agency with a passion for retail marketing and destination marketing.

Our focus on brand and customer experience allows us to deliver against business objectives through brand creation and planning, creative design and thinking, PR, experiential, digital strategy and more. We have brilliant strategists, award-winning creatives and fantastic client service people.

Our core values of passion, impact, excellence and respect are evident in our integrated marketing solutions and the long-term relationships we build, and the results we realise for our clients.

Whether you’re looking for an agency who’ll help you deliver on your KPIs or you’re simply wondering what performance marketing is and how you can use this approach to your advantage, we want to answer your questions and provide the best solution for you.

Our Clients

This is only a small selection of our diverse and extensive client base. We deliver strategic business consultancy, technology innovation, research and integrated marketing and advertising campaigns for some of the most recognised brands across the UK and Europe. Working with leaders in their fields, we guide our clients through every point of change.

“You will never know your limits until you push yourself to them”

Join the BWP team
  • What we're looking for

    BWP is an award winning integrated marketing agency, which guides brands through significant points of change. Whether creating a new brand, telling a new story or developing a new strategy to reach a new audience. We work together to understand our client’s commercial brand challenges and then shape our approach to ensure the client’s commercial destiny is achieved.

    We run our agency on four core values that affect every business decision we make – who to hire; how to respond to challenges and how to behave around colleagues and clients in different business situations. Ultimately, they outline for our staff and our clients ‘what good looks like’.

    1. Passion from the outset
    2. Positive impact every time
    3. Respect for everyone
    4. Always striving for excellence

    Due to our ongoing success we are now seeking a New Business Director.

    For more information or to apply, please email your CV and covering letter to [email protected]

    Apply now

    Purpose of the role

    • To ensure that the current and future new business pipeline of the Agency is continually filled and managed.
    • To be the first port of call for new prospective Clients to liase with and to represent the company perfectly to ensure a positive opinion of the Agency, its skill set and its people.
    • Driving opportunities through introducers and influencers to ensure they deliver as efficiently and effectively for the Agency as possible.
    • To work with the internal BWP Marketing Manager in ensuring the reputation of the Agency is upheld and increased.
    • To ensure the BWP Board members plus the wider team are informed of new business progress every month and that new business progress is communicated internally before it is communicated externally.
    • To build a new culture in the agency by running weekly meetings on new business and managing all progress for new business across all teams.
  • ROLES & RESPONSIBILITIES

     

    Process management, governance (admin/docs), accountability. This is the most important attribute of an account person and includes the ability to trust that no balls are dropped, deadlines are met and the quality of output is of a high standard. The ability to plan and mitigate potential issues before they occur. Greater visibility and input into overall account planning and not limited to project deliverables.

    Building and maintaining healthy relationships with colleagues and clients, being personable, adaptable, polite but firm, being able to challenge without offending and showing respect for everyone you work with.

    Clear, considered written and verbal comms with clients, colleagues and suppliers. Phone or face-to-face approach first, email second. Ability to articulate thinking and pass on instructions and feedback accordingly. Presentation skills, ability to influence others and sell ideas and proposals.

    Understanding of finance terminology. Financial management, adherence to process and controls, job costing, supplier POs, profitability and time management and reporting. Identifying improvements and opportunities for growth.

    Understanding of requirements, highly polished and robust brief writing, ability to critique and feedback on work. Pro-active understanding of clients’ business and competitive market place, carrying out desk research. Facilitation of brainstorms/meetings.

    Being the key point of contact for the client, managing client expectations rather than agreeing to unrealistic requests. Managing up and down – the ability to work with different levels, personality types and ways of working. Consistent, but adaptable. Effective line management, leading by example and mentoring direct reports.

    Apply now

    YOUR PURPOSE

    To own, and be accountable for, the seamless project delivery for our clients. To instil complete confidence in our ability to be a crucial partner, not just a supplier, and set servicing benchmarks for your junior peers to aspire to.

     

    YOUR IDENTITY

    A reliable brand guardian, a creative thinker, an energetic linchpin