Over the past year, we helped Dalton Park strengthen its position as the North East’s leading outlet destination. Through creative campaigns, PR, influencer partnerships, digital activity and the launch of a brand-new website, we drove awareness, engagement and visits while celebrating the centre’s strong brand line-up and great value.
Driving year-round demand for Dalton Park
In 2025, we set out to grow Dalton Park’s reach across the North East – boosting visibility, strengthening brand presence and investing in high-impact media to drive visits throughout the year.
Across the year we delivered a strategic programme of seasonal campaigns designed to keep Dalton Park front of mind for shoppers across the region. Campaigns spanned summer, autumn and Christmas combining paid media, PR and on-site activity to maximise reach and drive customer visits.
In 2025, we set out to grow Dalton Park’s reach across the North East – boosting visibility, strengthening brand presence and investing in high-impact media to drive visits throughout the year.
Across the year we delivered a strategic programme of seasonal campaigns designed to keep Dalton Park front of mind for shoppers across the region. Campaigns spanned summer, autumn and Christmas combining paid media, PR and on-site activity to maximise reach and drive customer visits.
Our integrated marketing strategy drive awareness and engagement across the North East.
Building Dalton Park’s presence across the region
Our strategy focused on growing Dalton Park’s reach across the key catchments areas through targeted media investment and a consistent campaign approach, we strengthened share of voice across the region and increased brand visibility meeting audiences where they live, work and spend their time.
Seasonal campaigns throughout the year combined paid media, PR, influencer partnerships and engaging social content to keep Dalton Park front of mind and support tenants by driving visits to their stores. From summer events to Christmas trading, activity celebrated Dalton Park’s offering – a strong brand mix, value-led shopping and growing leisure and food & drink experience.
Our integrated campaigns brought Dalton Park’s distinctive style to life
A key milestone was the new website, designed to make it easier for customers to plan their visit and discover the centre’s brand offering. With improved navigation, clearer store information and better integration with marketing campaigns, the new platform has become an integral digital touchpoint, supporting both customer engagement and marketing performance.
And the result? A stronger, more visible Dalton Park. Through creative campaigns, targeted media investment, PR, social media and a new digital experience, we increased awareness, engagement and visits resulting in a positive trading year with sales and footfall both up on the previous year.
Our results
100%
Occupancy rate
+5.5%
Year on year increase in sales
+9.2%
Average transaction value
(vs last year)