We sprung into life in Spring with a fashion-forward campaign for The Boulevard, designed to inspire customers to rejuvenate their wardrobes with fresh pieces that allow them to express themselves and feel truly themselves.

Designed to combat post-Christmas blues and highlight affordability during times of economic pressure.

Local artist Danni Simpson infused Northern Irish authenticity into the campaign with stunning illustrations of regional landmarks. These, coupled with vibrant floral typography, painted a vivid and engaging campaign which came to life in a variety of engaging ways, as well as creative assets in and around the centre we included a massive mural, a hand-painted tractor, and artist workshops. The Boulevard became a captivating destination for a day of shopping and fun.

Designed to combat post-Christmas blues and highlight affordability during times of economic pressure.

Local artist Danni Simpson infused Northern Irish authenticity into the campaign with stunning illustrations of regional landmarks. These, coupled with vibrant floral typography, painted a vivid and engaging campaign which came to life in a variety of engaging ways, as well as creative assets in and around the centre we included a massive mural, a hand-painted tractor, and artist workshops. The Boulevard became a captivating destination for a day of shopping and fun.

The brightly coloured spring florals took centre stage, interweaving seamlessly with the headline.

Creative highly recognisable local features such as the archway, Nissan Figaro car, and the water feature. A versatile “badge” seamlessly integrated into our social channels and onsite activations.

“Time to Bloom” offered a burst of bold, fresh, and fun energy which resonated with fashion-savvy shoppers at Boulevard.

Visions were aligned and we delivered a memorable, uplifting and successful campaign with some excellent results.

Our results

+16%

increase in sales

+6%

increase in footfall

9

Multi-platform marketing outcomes

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