In 2025, our objective was to keep Trafford Centre exciting, relevant and packed with reasons to visit, stay longer and come back for more.
All Roads Lead to Trafford Centre
As one of the UK’s most iconic retail destinations, Trafford Centre must continually evolve to maintain its status as a must-visit location for shopping, dining and entertainment. Our challenge was to keep the centre relevant and commercially competitive year-round – driving sustained footfall, strengthening brand perception and supporting both new store launches and existing retailers in an increasingly competitive retail landscape.
As one of the UK’s most iconic retail destinations, Trafford Centre must continually evolve to maintain its status as a must-visit location for shopping, dining and entertainment. Our challenge was to keep the centre relevant and commercially competitive year-round – driving sustained footfall, strengthening brand perception and supporting both new store launches and existing retailers in an increasingly competitive retail landscape.
A loyalty strategy that prioritised experiences and offers helped grow Pulse to more than 304,000 members.
Experiential events were central to the strategy. The Beautopia beauty festival became Trafford Centre’s biggest ever free beauty event, drawing influencers and shoppers together for a weekend of brand experiences, offers and demonstrations. The Summer ‘All Inclusive’ campaign transformed the centre into a family destination with attractions including a beach, funfair and activity zones, while Student Night and the Christmas Parade delivered major moments that brought thousands of visitors into the centre.
We developed a fully integrated marketing strategy spanning campaigns, events, social media, PR, influencer partnerships and digital platforms. Seasonal campaigns such as Winter Sale, Spring/Summer Fashion, Back to School, Halloween and Christmas ensured Trafford Centre stayed front-of-mind across key trading moments, supported by paid media, social-first creative and on-site activations.
Alongside campaign activity, we strengthened Trafford Centre’s digital ecosystem. The Pulse loyalty programme grew significantly through targeted competitions, offers and experiential rewards, while a refined SEO and website strategy improved user experience and drove a substantial increase in online traffic. Influencer collaborations, retailer partnerships and store launch support which included major openings such as JD and Zara ensured Trafford Centre remained the centre conversation.
+38% Growth in website, reaching 1.6 million users
Trafford Centre recorded over 23.4 million visits in 2025, with campaigns driving increased engagement, media coverage and retailer support throughout the year. Social channels delivered record engagement levels compared with competitor destinations, while paid media performance saw clicks nearly double year-on-year. With significant growth across loyalty membership, digital traffic and campaign engagement, Trafford Centre strengthened its position as one of the UK’s most compelling retail and leisure destinations.
Our results
+2.9%
2025 Footfall (YOY)
1:6
ROI across B2B & B2C coverage
+3%
Q4 trip value (YOY)