Eastern Gardens Perfectly Served

In the heart of Trafford Centre is a new gastronomic delight – a new restaurant dining development called Eastern Gardens – dedicated to Mancunian talent and celebrating independent operators.? Our job was to introduce Eastern Gardens to the world, with a tasty story.

Manchester’s food scene is on fire — and Eastern Gardens is Trafford Centre’s bold new answer to that momentum.

This fresh dining space that champions local flavour and indie energy – and we were brought in to give it a name launch served with serious heat. Tasked with grabbing attention and sparking media attention, we set out to deliver an unveiling that packed a fiery punch and landed loud across the press.

Manchester’s food scene is on fire — and Eastern Gardens is Trafford Centre’s bold new answer to that momentum.

We fired up the press and served Eastern Garden as a tasty headline grabber.

We grabbed media attention and targeted national, trade media and local businesses. By working closely with the new restaurateurs we developed an experiential and interactive event and unveiled the new dining area. With an exciting panel presenting and answering questions, a tour around the new area, tastings of the delicious offerings and a hands-on dim-sum making workshop, we launched the area with a bang.

Our targeted outreach secured attendance from a handpicked group of influential B2B and B2C media, a mix of trade insiders and lifestyle voices who left with full stomachs and strong story angles.

“What a great afternoon – lots of insights, brilliant fun and great food”

Post-event, we dialled things up — officially announcing the Eastern Garden name to a wider media network, supplying tailored content, and keeping the momentum alive through smart follow-up.

This two-phase approach turned a one-night event into a sustained media moment that kept delivering long after the lights went down.