4 October 2023
A dazzling win for our 'Beauty in Full Colour' campaign
We're over the moon to announce that our "Beauty in Full Colour" campaign for the Trafford Centre received four nominations at the Don’t Panic UK Agency Awards. Out of these, we took home the gold for the 'Best Marketing Campaign (large)' category. While being shortlisted for Best Local Campaign, Best Event, and Best Integrated Campaign was a high point in itself, claiming the top spot was truly the crowning moment. 🏆
The commitment and creativity of our team transformed Trafford Centre into an inclusive beauty paradise. The campaign delved into the heart of beauty in its raw, unfiltered form, not only increasing awareness and sales within the category but making Trafford Centre the go-to destination for inclusive beauty. Our immersive branding transformed the central hub of Trafford Centre and featured pop-ups, talks, demos, tutorials, Eid celebrations, dance, and live music.
Our approach wasn't just about marketing; it was a celebration of diversity, authenticity, and inclusivity, reflecting our very core at BWP - a culture-driven agency committed to making impactful changes. The campaign resonated profoundly with the public and achieved unprecedented reach across demographics.
Our genuine pursuit of showcasing beauty in all its glorious forms was acknowledged and rewarded. We're so proud of our team and loved working on such a meaningful campaign.
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