Optimise ROI on your
marketing spend.
Smarter Outlet Growth
AUDIT
& ROI
Marketing audits for owners, asset and commercial teams who need a clear view of performance, risk and return.
When investors acquire a scheme, they need to know what they have inherited. The brand, audience strategy, marketing activity, customer data, social channels, onsite experience and budget all need to be reviewed to ensure they align to their business plan.
We deep dive on the marketing operation to show what is working, where further opportunities are, and where risk or wasted spend may exist. That could mean reviewing the marketing strategy with a commercial lens, assessing audience strategy and channel performance, benchmarking budgets and split of spend or evaluating every stage of the cusotmer journey.
The output is a clear set of recommendations that helps owners grow and protect value, improve performance and create robust plans aligned to their commercial vision and timeline. In recent audit work, BWP identified misalignment to key commercial opportunities, budget efficiencies, customer data risks, and channel underperfomance, with recommendations then made for course correction.
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Gwyn Davis
Gwyn leads BWP’s strategic consultancy, helping retail and leisure destinations maximise marketing performance and commercial return. He specialises in marketing audits, strategic reviews and growth planning, ensuring every recommendation is grounded in insight and focused on measurable results.