When a four-scheme retail portfolio needed to understand whether its marketing was working hard enough, we were brought in to audit the full operation and get under the skin of every touchpoint. We needed to find the gaps, sharpen the strategy, and turn insight into action.
Four Schemes, One Direction
Challenge / Objective
The portfolio needed a clear view of how each scheme’s marketing approach was performing, from brand and audience strategy through to channel mix, social, website, SEO, onsite experience, budgets, team structure and KPIs. The objective was to audit activity as well as identify where marketing could work harder against the business plan and unlock stronger performance across all four schemes.
We handed over a
plan the client could
act on immediately.
What We Did
We completed a full marketing audit across the portfolio, reviewing strategy, audience approach, brand, channels, social, website, SEO, onsite experience, competitor activity, budget management, team structure, KPIs and performance. Each finding was turned into a clear recommendation, supported by a traffic-light system so priorities could be understood quickly and acted on confidently.
The audit gave the client a practical roadmap for improvement, recommendations were implemented from Q4 2024. The work helped create a more aligned marketing and brand strategy across the portfolio, with all four schemes moving into growth within a year with a stronger performance across footfall, website visits and social engagement.
Our results
+4%
Footfall increase across all four schemes in first year
+57%
Website visits across all four schemes
x4
Strategies, rebrands, loyalty schemes,
websites launched and performing within 1 year