Teaming up with 24 local influencers we created tailored content that spoke directly to the PAW Patrol audience, driving traffic to the waitlist sign-up page. Additionally we rolled out 13 custom press releases – one for each city on the tour, plus a national release to dominate the media landscape.
Exciting competitions across key media outlets in the host cities built further awareness and sparked excitement amongst PAW Patrol fans.
Now we’re stepping into the next phase, building on influencer collaborations and ongoing media outreach to keep the momentum high and tickets flying off the shelves.
Partnering with PAW Patrol Live! is exciting for BWP as we continue to grow our presence in the entertainment industry. This partnership has pushed us to sharpen our skills and create campaigns that truly connect with the audience of one of the world’s most beloved franchises.