Livat Meeting Place opened in Hammersmith in February 2022 & BWP had the exciting task of introducing the new concept to the locals. The ambition was to create a mixed-use community destination ?– a place for the people of Hammersmith to eat, meet & shop.
Livat goes live in Hammersmith
We set out to create an engaging brand experience that would connect Livat with the local community and drive footfall, bringing the campaign idea ‘Hammersmith is going a bit Swedish’ to life.
We set out to create an engaging brand experience that would connect Livat with the local community and drive footfall, bringing the campaign idea ‘Hammersmith is going a bit Swedish’ to life.
With sustainability at the core, we created the Livat Karneval – designed to give the audience a taste of Sweden – the land of beautiful forests, amazing food and quirky design.
The opening day itself was a colourful and lively extravaganza full of entertainers, local bands and even a Swedish mocktail bar. Our Spin to Vinna activity (spin to win) offered visitors the chance to claim some awesome prizes from local businesses based in the Livat Mall.
With four days of joyous celebrations and activities, there was something for everyone.
If you fancied a bit of time to chill, you could enjoy a Swedish winter wonderland; a pop-up sensory experience which featured artificial snow, a Northern Lights projection, trees, wooden benches and the popping scent of pine, you could almost believe you were in Sweden.
‘Feel Good Friday’ saw mindfulness exercises and movement and breath sessions with FRAME, the amazing providers of sweet-endorphins also based in the Livat Mall. Saturday was a ‘Family Funanza’, guests were able to enjoy a host of eco-friendly activities including slime making and meeting mini bugs with TV expert Nick Baker.
The press and influencer event allowed for an uninterrupted hands-on experience at this unique & immersive opening event.
The launch was a huge success, and although the results speak for themselves, so does winning the Silver Solar Award from the European Council of Shopping Places, for the category of Grand Opening and Refurbishment.
Our results
25%
increase in footfall in the opening week
9/10
event rating from visitors
60%
engagement rate exceeded for the sensory experience
