Communicating product benefits through a clear and compelling campaign


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Global leader in cleaning technology Karcher wanted to launch a new product into their professional range – the Window Vac Pro 10. BWP was briefed to develop a creative campaign, which would clearly communicate the products benefits to a discerning audience and give the brand stand out in a cluttered market.

BWP’s creative team developed a series of creative concepts before a final route was chosen. The team art-directed the shoot and handled the roll out of all campaign assets. Plus, we also tried our hand at some modelling – look closely and you may see some familiar faces.

  • Demand for the product has exceeded supply
  • Agency has joined the Karcher roster and is working on new briefs
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