With a roar that echoed throughout Trafford Centre, our strategic campaign turned ancient predators into social media sensations, driving exceptional engagement and crowds to the immersive Jurassic World Exhibition.
Dino-mite Results for Jurassic World Exhibition
We set out to make the Jurassic World Exhibition impossible to ignore.
Running from Summer 2024 to January 2025 at Trafford Centre, this fully immersive attraction needed a campaign that captured attention and got people talking.
Our mission? To get families, film fans, and thrill-seekers through the doors over the summer holidays and beyond to experience the dinosaurs up close.
We set out to make the Jurassic World Exhibition impossible to ignore.
Running from Summer 2024 to January 2025 at Trafford Centre, this fully immersive attraction needed a campaign that captured attention and got people talking.
Our mission was to get families, film fans, and thrill-seekers through the doors over the summer holidays and beyond to experience the dinosaurs up close.
A strategic mix of PR, social, and influencer magic turned this experience into a roaring success.
For serious impact, we teamed up with a brilliant mix of content creators and hosted an epic press, family, and friends launch event.
Family-focused influencers brought the experience to life for parents and kids, local Manchester creators put it firmly on the city’s radar, and comedy content creators made it fun, shareable, and impossible to scroll past.
Social feeds were filled with influencer content, which was supercharged with a mix of organic and paid social – ensuring the Jurassic World Exhibition made jurassic sized waves both online and in real life.
From families to film buffs, we made sure Jurassic World was on everyone’s radar.
The campaign delivered big. Social media exploded with high-impact content, influencers generated serious traction, and the experience became a must-visit destination. Widespread press coverage put it firmly in the spotlight, while strong ticket sales and packed-out sessions proved that we didn’t just spread the word – people showed up.
Our results
+4%
F&B Sales Increase YoY
+13%
August Sales Increase YoY
15:1
1st Month ROI
