Wine Paris and ProWein poured us a full glass of insight into where the wine world is heading. From trends to tastes, we’ve bottled up our key takeaways – 2025 is already shaping up to be a good year!
A Tale of Two Cities
08 Apr 2025
These standout events gave us some great opportunities to meet up with clients, connect with the wider industry and soak up fresh ideas and new trends.
Wine Paris and ProWein, set in the iconic cities of Paris and Düsseldorf, brought together the best of the global wine and spirits scene with their own distinct vibes. Paris leaned into its rich heritage and love for French wines (naturally), while Düsseldorf played the part of international tastemaker – the hub for global trends and innovations.
We were all ears for what’s next in the industry, ProWein didn’t disappoint, with a bold spotlight on wine tourism (exactly our sweet spot!). One session we loved was hosted by the Wine Travel Awards (WTA), they dived into the future of wine tourism with a fresh perspective. “Introducing the Wine Consumer of the Future,” highlighted how evolving consumer trends are reshaping the industry and pushing producers, retailers, and destinations to think different.
Here’s our blend of hot topics from both events:
Sustainability – by far the most prominent theme, with a strong spotlight on organic and biodynamic wines, eco-conscious packaging, and more responsible production methods. Beyond the bottle there was a clear push towards greener travel options and more sustainable wine tourism.
Globalisation – emerging wine regions gaining more attention and different cultural influences playing a bigger role in how people choose and enjoy wine.
Consumer Trends – Insights into the changing demographics of wine tourists and strategies to engage new markets, experts highlighted how wine tourists are getting younger and more diverse, new generations are looking for experiences that go beyond just tasting. Wineries need to think creatively to offer more immersive, personalised ways to connect.
Economic Impact – Discussions on how wine tourism can drive economic growth by attracting diverse visitors and creating new revenue streams.
Integration with Urban Centres – Exploring how proximity to urban areas can make wine tourism more accessible and appeal to a broader audience and offer novel pricing strategies.
