Weaving a new brand story

Ulster Weavers briefed BWP to grow its consumer-facing audience through brand awareness and online sales.​

​Through our Discover phase, we identified a need to create a rejuvenated brand image and architecture to ensure a clear customer journey.

Our brand audit started with a full situational analysis, to build a clear picture of the services, products, audiences and the competitive landscape, which enabled us to uncover the real business challenges that needed to be overcome and set a roadmap for the future. 

As part of the rebrand, we redesigned the e-commerce website and continued to support with PR and social media.​

The Results

YOY increase in organic website sessions
Increase in turnover
Increase in social media engagement

If you think we might be able to help you, please get in touch and speak to one of the team.

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