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Raising brand awareness through channel marketing
Despite being the world’s biggest chainsaw brand, STIHL’s brand awareness in the UK consumer market was relatively low.
A different approach
We disrupted the market by daring to be different, creating a campaign which was truly consumer-focused. A campaign which dared to not even show the products or their uses but instead focused on the emotional benefit of using STIHL’s products; effortless work in beautiful outdoor spaces.
An outstanding performance
This campaign was the first of many creative brand awareness campaigns, which cut through the crowded market place and made a positive impact to STIHL’s consumer sales penetration. The partnership with BWP saw the business achieve its goal with 60% of revenue driven by consumer sales instead of professional. STIHL’s dominance of the consumer market continues to this day.
“Working with BWP Group is a great mix of forward thinking, entrepreneurial creativity and smart business fundamentals. Their Account team are switched on and attentive and they have delivered value beyond our expectations.”
Sean Larter-Conway, Marketing Manager, STIHL