Waterfront Bremen

Increasing efficiency

Demonstrating the benefits of a 360 review

The Challenge

Maximise ROMI

BWP was appointed to help the German shopping centre review and strengthen its marketing approach to deliver increased efficiency and ROMI.

The Solution

Audit of marketing activity

Following an initial audit, BWP redefined the strategy for the brand itself and all marketing comms before securing local partners to deliver the plan. BWP also reviewed the internal structure and made recommendations to stabilise and strengthen the team.

The Impact

More for less; a win-win situation

BWP were retained as ongoing consultants to manage partners, evaluate results and to optimise campaigns.

increase in footfall
increase in turnover
reduction in marketing spend
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