Demonstrating the benefits of a 360 review
BWP was appointed to help the German shopping centre review and strengthen its marketing approach to deliver increased efficiency and ROMI.
Audit of marketing activity
Following an initial audit, BWP redefined the strategy for the brand itself and all marketing comms before securing local partners to deliver the plan. BWP also reviewed the internal structure and made recommendations to stabilise and strengthen the team.
More for less; a win-win situation
BWP were retained as ongoing consultants to manage partners, evaluate results and to optimise campaigns.