Water Babies
Water Babies' Little Heroes
Generating national PR coverage
The Challenge
Proven brand values
BWP was tasked with generating national PR coverage that communicated the benefits of baby swimming, as well as delivering regional comms for Water Babies’ franchisees.
The Solution
Creating a rewarding campaign
We created the Little Heroes campaign to drive coverage that really shouted about the Water Babies brand values. We set out to find and reward ten children who had achieved something amazing through baby swimming, highlighting their achievement, rewarding them and raising awareness of the benefits of baby swimming.
The Impact
Regional and national coverage
BWP achieved 36 pieces of national and regional press coverage, driving awareness of the Water Babies brand to a broad audience.
pieces of coverage
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