Water Babies

Water Babies' Little Heroes

Generating national PR coverage

The Challenge

Proven brand values

BWP was tasked with generating national PR coverage that communicated the benefits of baby swimming, as well as delivering regional comms for Water Babies’ franchisees.

The Solution

Creating a rewarding campaign

We created the Little Heroes campaign to drive coverage that really shouted about the Water Babies brand values. We set out to find and reward ten children who had achieved something amazing through baby swimming, highlighting their achievement, rewarding them and raising awareness of the benefits of baby swimming.

The Impact

Regional and national coverage

BWP achieved 36 pieces of national and regional press coverage, driving awareness of the Water Babies brand to a broad audience.

pieces of coverage
Let's work togetherContact us today

Our Latest Work

Our unique understanding of the industry, its challenges and its opportunities means we can get to work quickly to ensure results that continue to deliver.

News, views & insights

Sign up to receive fresh thoughts from the team at BWP