Virtual is vital!
Integrating technology into activations
Keeping up with technology
In a world where technology is ever evolving, we want to ensure that we are using it in a way that will elevate our activities in and out of the store environment.
A wide range of solutions
BWP has integrated technology into our activations in a variety of ways over the years. These range from creating apps that allow customers to explore products or engage with games, bespoke online platforms, a digital ‘sleep pod’ and a series of VR and AR experiences. Our VR activities include a virtual ‘house party’ allowing customers to experience being ‘inside’ the latest IKEA television advert. We have also brought IKEA’s home furnishing expertise to life digitally, via a series of online masterclasses, and live streamed Q&As.
100% of the stores who ran the first IKEA VR activity said that they would like to run a similar activity again in the future. Our series of online demonstrations and masterclasses gained IKEA 48% more Instagram followers than average, reached 6.8 million people and achieved 19% higher email open rate than the average eCRM campaign.
Our Latest Work
Our unique understanding of the industry, its challenges and its opportunities means we can get to work quickly to ensure results that continue to deliver.