IKEA
Virtual is vital!
Integrating technology into activations
The Challenge
Keeping up with technology
In a world where technology is ever evolving, we want to ensure that we are using it in a way that will elevate our activities in and out of the store environment.
The Solution
A wide range of solutions
BWP has integrated technology into our activations in a variety of ways over the years. These range from creating apps that allow customers to explore products or engage with games, bespoke online platforms, a digital ‘sleep pod’ and a series of VR and AR experiences. Our VR activities include a virtual ‘house party’ allowing customers to experience being ‘inside’ the latest IKEA television advert. We have also brought IKEA’s home furnishing expertise to life digitally, via a series of online masterclasses, and live streamed Q&As.
The Impact
Exciting engagements
100% of the stores who ran the first IKEA VR activity said that they would like to run a similar activity again in the future. Our series of online demonstrations and masterclasses gained IKEA 48% more Instagram followers than average, reached 6.8 million people and achieved 19% higher email open rate than the average eCRM campaign.
