Using our deep understanding of the retail sector to supercharge the business' marketing efforts

Tristan Capital Partners 

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Junction One

Following Junction One's recent acquisition by Tristan Capital, BWP has undertaken an extensive rebranding exercise to carve a clear proposition for the scheme, working alongside the management team to deliver a new vision for this leading Northern Irish shopping destination.  

Insights based on robust research led us to reposition the predominately outlet offer to encompass a wider, value-led shopping and leisure mix.  A new brand identity and set of values will attract a new audience and support an extensive planning application for the 599,000 sq ft development.

Alongside strategic marketing consultancy, a fully integrated marketing campaign and B2B leasing campaign, BWP will ensure Junction One delivers on its ambition to become a great day out on a grand scale. 

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The Outlet

BWP used its extensive retail experience to deliver a new vision for The Outlet to position it as ‘the’ outlet shopping destination in Northern Ireland.  Working alongside the management team, BWP supported the leasing campaign and helped to attract a number of world class brands to the site, with premium collateral and a compelling narrative to enliven the site.   A fully integrated marketing campaign, including a TV ad to drive footfall over Christmas, has produced some fantastic results over the last six months – the stats speak for themselves.

  • Footfall +22%

  • Sales +10.5%

  • Sales density +6.1%

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