Enter ‘Wow-being,’ the recent Trafford Centre health and beauty campaign that’s taken an already booming category to dazzling new heights, positioning it as the ultimate hotspot for health and beauty needs in Manchester.
Health, Beauty & ‘WOW-being’
Our challenge was to get customers to the shopping centre for more than just shopping and immerse themselves in a wellbeing experience, cutting through the noise and finding their best selves.
An influencer event kicked started the campaign with a morning of ‘wowbeing’, with healthy food & drink, a yoga session hosted by lululemon and a skinware introduction by Narvvi. 12 influencers occupying this space attended the event reaching 1.2m people and racking up an impressive 85 IG stories plus reels
Our challenge was to get customers to the shopping centre for more than just shopping and immerse themselves in a wellbeing experience, cutting through the noise and finding their best selves.
An influencer event kicked started the campaign with a morning of ‘wowbeing’, with healthy food & drink, a yoga session hosted by lululemon and a skinware introduction by Narvvi. 12 influencers occupying this space attended the event reaching 1.2m people and racking up an impressive 85 IG stories plus reels
Let’s face it, we all want to be healthier, have more energy, and look and feel younger!
Brands hosted engaging talks, yoga classes, and spa sessions in the serene Wow-being Hub, where visitors had the chance to explore a range of offerings from top retailers like Lush, Narvvi, Rituals, GHD, Randox, and Holland & Barrett.
Our #TCWowbeing social campaign stretched across Instagram, TikTok, Facebook and LinkedIn and a wellbeing podcast series with a live panel hosted by TV presenter and activist Katie Piper gave us plenty to talk about, each episode featured a variety of wellbeing specialists.
Our top performing Instagram reel was viewed over 81k times and follower increase meant we surpassed our yearly KPI 6 months early! On TikTok we used a blend of trends, carousels and vox pops, our top post promoting the Sephora store opening racking up an enormous 1 million views and 32k engagements.
The campaign was timed perfectly with the opening of mega brand Sephora
Our fully integrated rollout featured a dynamic mix of brand collaborations, exciting competitions, and retailer engagement. We covered all the bases with digital assets, on-site POS, digital screens, paid digital ads, traditional media, PR, and social media, ensuring a comprehensive and impactful campaign with impressive results.
Our results
+75%
Sales increase over campaign period
(including Sephora opening)
16k
New followers across social
19
Pieces of PR coverage
