AOC Cru regions Lirac and Cairanne are only too aware that their core wine audiences are getting older.

They wanted to put out a fresh campaign that showcased their forward-thinking approach to wine making and change the dialogue by appealing to a younger audience.

We took over Gods Own Junkyard, a neon factory in a trendy neighbourhood of east London and held an immersive tasting lead by Helena Nicklin. It was a truly memorable evening, the food was equally visual and the content spectacular.

To generate PR coverage, we invited mainly influencers such as Katya Katlkova and respected TV wine experts such as Aidy Smith who report on food and drink. The resulting media attention was fantastic.

We took over Gods Own Junkyard, a neon factory in a trendy neighbourhood of east London and held an immersive tasting lead by Helena Nicklin. It was a truly memorable evening, the food was equally visual and the content spectacular.

To generate PR coverage, we invited mainly influencers such as Katya Katlkova and respected TV wine experts such as Aidy Smith who report on food and drink. The resulting media attention was fantastic.

The aim of this “Unexpected Tasting” evening is to show how two appellations, “Cairanne and Lirac, are staying “relevant and engaging” to new audiences – young drinkers who grasp the power of the visual,most likely to down cocktails or favour natural wines” ~ Victor Smart

Our results

84

pieces of PR coverage

40.4m

online readership

1.5m

offline audience

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