The Range
Driving growth at scale
Marketing optimisation to drive sales
The Challenge
Getting the biggest bang for your buck
Household retailer The Range appointed BWP to review and strengthen its marketing ROI.
The Solution
Streamlined for success
Following a full audit and streamlining exercise, the agency worked with the CEO to refine the brand proposition and strategy for 2019. BWP was responsible for delivering the full suite of marketing services to include creative encompassing the development and direction of the 2019 Christmas TV ad, media planning, local marketing, store openings and PR and social. The agency also delivered a turnaround project for under-performing stores across the portfolio helping the value retailer to continue it’s expansion strategy.
The Impact
Pre-tax profit increase
Working collaboratively out of the Plymouth head office, our work saw sales rise and pre-tax profits leap by more than £20m.
* year end Feb 2019
