The new standard as standard
Educating product benefits in a crowded marketplace
Educating the consumer
Kärcher had been experiencing increased competition in the pressure washer marketplace. As market leader, Kärcher had a higher price point and there was little perceived difference in the product benefits.
Multi-channel touch points
BWP developed a multiple touchpoint education campaign highlighting to the dealer network and end users why the Kärcher product was superior. The HD/HDS campaign utilised PR, social media, printed collateral, website, POS and trade shows to communicate the product benefits.
The campaign increased awareness and understanding across both the dealer network and end-users and saw immediate sales spikes.
Our Latest Work
Our unique understanding of the industry, its challenges and its opportunities means we can get to work quickly to ensure results that continue to deliver.