The Junction
Building local brand affinity
Driving footfall and increasing asset profitability
The Challenge
Introduce the new vision
BWP was brought on board to support with the creation of a compelling brand story that would appeal to prospective retail tenants and the local community to facilitate planning.
The Solution
Consulting the community
BWP undertook extensive research, created a new name, brand and identity and developed a high impact communications plan that included a community suite to help garner public support.
The Impact
Reinvigoration of The Junction
The Junction was born and has seen strong footfall and sales along with a host of new brand signings.
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