The Junction

Building local brand affinity

Driving footfall and increasing asset profitability

The Challenge

Introduce the new vision

BWP was brought on board to support with the creation of a compelling brand story that would appeal to prospective retail tenants and the local community to facilitate planning.

The Solution

Consulting the community

BWP undertook extensive research, created a new name, brand and identity and developed a high impact communications plan that included a community suite to help garner public support.

The Impact

Reinvigoration of The Junction

The Junction was born and has seen strong footfall and sales along with a host of new brand signings.

Increase in footfall
Increase in sales
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Our Latest Work

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