Building local brand affinity
Driving footfall and increasing asset profitability
Introduce the new vision
BWP was brought on board to support with the creation of a compelling brand story that would appeal to prospective retail tenants and the local community to facilitate planning.
Consulting the community
BWP undertook extensive research, created a new name, brand and identity and developed a high impact communications plan that included a community suite to help garner public support.
Reinvigoration of The Junction
The Junction was born and has seen strong footfall and sales along with a host of new brand signings.
Our Latest Work
Our unique understanding of the industry, its challenges and its opportunities means we can get to work quickly to ensure results that continue to deliver.