The Boulevard

The power of brand marketing

How BWP drove unprecedented growth for The Boulevard

The Challenge

Brand repositioning

BWP were appointed by Tristan Capital and The Lotus Group to work on the rebranding and relaunch of The Boulevard (formerly The Outlet) in Northern Ireland.

The Solution

Using insight to drive strategy

Using a thorough brand planning process, we were responsible for renaming the scheme and for developing the new the brand identity, delivering B2B marketing, all associated leasing materials plus the delivery of the scheme’s consumer relaunch.

The Impact

Continued growth

The results were strong and we continue to deliver their ongoing consumer marketing strategy, driving growth in a challenging market.

%
Footfall increase
%
Sales increase
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