The power of brand marketing
How BWP drove unprecedented growth for The Boulevard
BWP were appointed by Tristan Capital and The Lotus Group to work on the rebranding and relaunch of The Boulevard (formerly The Outlet) in Northern Ireland.
Using insight to drive strategy
Using a thorough brand planning process, we were responsible for renaming the scheme and for developing the new brand identity, delivering B2B marketing, all associated leasing materials plus the delivery of the scheme’s consumer relaunch.
The results were strong and we continue to deliver their ongoing consumer marketing strategy, driving growth in a challenging market.