The Boulevard is born
Northern Ireland’s premier retail outlet and leisure destination
Showcasing a successful re-brand
To support The Boulevard rebrand and leasing programme by positioning it within the UK and European trade media as Northern Ireland’s premier retail outlet and leisure destination.
Profiling the positive
BWP conducted proactive media outreach to relevant trade press to promote the development, rebranding and new fashion and F&B openings at the centre. In addition, BWP attended REVO alongside Lotus Property where they secured and attended 6 press meetings to procure leasing opportunities.
BWP secured 42 pieces of B2B coverage, over a 12-month period, across various property and retail titles. The press meetings at REVO cemented positive press relationships to maximise ongoing coverage opportunities.