Out and about

Taking IKEA out to the many

The Challenge

Creating awareness and driving footfall

Over the years, IKEA has tasked us with a variety of briefs, from raising awareness of new stores to promoting key ranges and driving footfall.

The Solution

Getting to the community

To achieve this, we often take IKEA’s message out to the streets (and parks and shopping centres and even rivers!)

Our many out-of-store activations have included a pop-up garden in Waterloo and Liverpool St stations, a re-vamped student bus which toured universities and a converted boat which travelled down the Thames for three weeks. 

We regularly work directly with stores to promote ranges or drive footfall to the store via activations in the local area, such as an inflatable dome, with a distorted reality photo opportunity to drive footfall for IKEA Nottingham, and a specially modified fruit machine that featured IKEA products to win in Westfield Stratford.

The Impact

Exciting engagements

Our out of store activity has delivered footfall to stores, increased product sales and raised awareness amongst new audiences. 

average increase in footfall to stores (from the 25th birthday tour)
increase in sales of garden furniture following our outdoor pop-up activity
Gold award
from the Drum Marketing Awards Experiential Campaign of the Year
Let's work togetherContact us today

Our Latest Work

Our unique understanding of the industry, its challenges and its opportunities means we can get to work quickly to ensure results that continue to deliver.

News, views & insights

Sign up to receive fresh thoughts from the team at BWP