IKEA
Out and about
Taking IKEA out to the many
The Challenge
Creating awareness and driving footfall
Over the years, IKEA has tasked us with a variety of briefs, from raising awareness of new stores to promoting key ranges and driving footfall.
The Solution
Getting to the community
To achieve this, we often take IKEA’s message out to the streets (and parks and shopping centres and even rivers!)
Our many out-of-store activations have included a pop-up garden in Waterloo and Liverpool St stations, a re-vamped student bus which toured universities and a converted boat which travelled down the Thames for three weeks.
We regularly work directly with stores to promote ranges or drive footfall to the store via activations in the local area, such as an inflatable dome, with a distorted reality photo opportunity to drive footfall for IKEA Nottingham, and a specially modified fruit machine that featured IKEA products to win in Westfield Stratford.
The Impact
Exciting engagements
Our out of store activity has delivered footfall to stores, increased product sales and raised awareness amongst new audiences.
