Surplus stock sell through

How BWP increased footfall through aspirational creative

The Challenge

Increase footfall to stores

ecco, a Danish footwear brand specialising in casual footwear, appointed BWP in 2012 to drive footfall to stores to help the sell-through of surplus stock. 

The Solution

Delivering new creative

BWP delivered compelling new creative, presenting aspirational and alluring images of ecco’s offering. Through redefining in-store communications to increase dwell time, ensured consumers shopped the entire proposition. BWP also designed and implemented new store refits to ensure a consistent look, feel and layout at all full-price retail and discount outlet propositions.

The Impact

A long-standing relationship built on success

We continue to provide creative support to deliver impact across an international portfolio of stores.

increase in sales
stores in 13 countries supported by BWP
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