Surplus stock sell through
How BWP increased footfall through aspirational creative
Increase footfall to stores
ecco, a Danish footwear brand specialising in casual footwear, appointed BWP in 2012 to drive footfall to stores to help the sell-through of surplus stock.
Delivering new creative
BWP delivered compelling new creative, presenting aspirational and alluring images of ecco’s offering. Through redefining in-store communications to increase dwell time, ensured consumers shopped the entire proposition. BWP also designed and implemented new store refits to ensure a consistent look, feel and layout at all full-price retail and discount outlet propositions.
A long-standing relationship built on success
We continue to provide creative support to deliver impact across an international portfolio of stores.
Our Latest Work
Our unique understanding of the industry, its challenges and its opportunities means we can get to work quickly to ensure results that continue to deliver.