Highlighting the STABILO brand

Developing brand awareness

The Challenge

Showcasing a diverse product range

BWP was tasked with developing brand awareness for STABILO, showcasing product features and driving a steady stream of coverage to engage parents and students.

The Solution

Integrating PR and influencer marketing

BWP executed a successful product placement campaign targeting shopping columns and seasonal features in national lifestyle press. We also worked closely with relevant mummy bloggers, leveraging the word-of-mouth credibility that is so important to this audience.

Underpinning this, we delivered targeted campaigns to support the brand and specific product ranges, such as Young Journalist of the Year, promoting the learning to write products.

The Impact

Engaging parents and students

BWP achieved a range of coverage for STABILO across national, regional, social and online press securing 167 pieces of coverage. BWP has been able to build long-lasting relationships with journalists and influencers in order to maintain coverage for future launches.

pieces of coverage
Let's work togetherContact us today

Our Latest Work

Our unique understanding of the industry, its challenges and its opportunities means we can get to work quickly to ensure results that continue to deliver.

News, views & insights

Sign up to receive fresh thoughts from the team at BWP