Stabilo
Highlighting the STABILO brand
Developing brand awareness
The Challenge
Showcasing a diverse product range
BWP was tasked with developing brand awareness for STABILO, showcasing product features and driving a steady stream of coverage to engage parents and students.
The Solution
Integrating PR and influencer marketing
BWP executed a successful product placement campaign targeting shopping columns and seasonal features in national lifestyle press. We also worked closely with relevant mummy bloggers, leveraging the word-of-mouth credibility that is so important to this audience.
Underpinning this, we delivered targeted campaigns to support the brand and specific product ranges, such as Young Journalist of the Year, promoting the learning to write products.
The Impact
Engaging parents and students
BWP achieved a range of coverage for STABILO across national, regional, social and online press securing 167 pieces of coverage. BWP has been able to build long-lasting relationships with journalists and influencers in order to maintain coverage for future launches.
