Waitrose

Spreading the word for Waitrose

Delivering meaningful brand engagements to win fans

The Challenge

Providing locals with reasons to visit

From generating awareness of newly opened stores to increasing product sales in-store of both food products and services, we work with Waitrose to help create positive brand experiences that drive affinity.

The Solution

Sushi bikes and Halloween bites!

We’ve hit the streets to spread the word with a range of solutions from free sushi platter deliveries to local businesses, human billboards and complimentary breakfast bundles for hungry commuters.

Our in-store activities include a spooky pop-up that allowed customers to create healthy Halloween fruit skewers and a farm inspired installation to sell tickets for a festival event.

The Impact

Growth where it matters most

Our activations have increased in-store footfall and directly impacted sales of sampled products as well as increasing ATV. Store opening pre-awareness drove an incremental £14k sales for our first 2 strore openings. Our Halloween sampling saw a 3,765% increase in demoed product sales.

%+
increase in sales of demonstrated products
M
incremental sales delivered
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