Spitalfields
Repositioning London’s famous market
Creating and implementing an impactful integrated marketing campaign
The Challenge
Repositioning the brand
Spitalfields E1 is London’s oldest market combining a bustling hub of fashion, art, crafts and food. With over 110 unique traders, the market is now open seven days a week welcoming city workers, tourists and London residents alike.
When CBRE took on the management of this famous market, the real estate expert called in BWP to help craft a new brand proposition and look and feel.
The Solution
It’s all in the planning
Through in-depth market research, site visits and interviews with tenants, BWP was able to define what was unique about the market and how to communicate this with a fresh and exciting brand proposition and look and feel.
Finally a segmented approach was employed using the right channels to reach different audiences and talking to them about the things that matter most to them and, most importantly, drive footfall to Spitalfields E1.
The Impact
Achieving results
Following the initial brand planning and identity development, the agency was retained to manage all consumer marketing including website, CRM, digital, PR and social media.
Increased investment in social platforms, digital marketing and content creation, as well as a redesign of the website has seen the Spitalfield’s online presence rocket.
