As the most significant leisure attraction opening in 2023 in the UK, Gravity MAX needed a big, bold launch to create immediate hype and awareness and become an instant hit. So, they came to us.
Gravity gets the adrenaline pumping
Liverpool’s hottest new venue – Gravity MAX, is packed with all the most fun competitive socialising activities from e-karting, arcades and AR bowling, to digital darts, an immersive gamebox, golf and more. It’s all under one gigantic roof, and complemented by exciting food brands and bars.
We used a powerful combo of out-of-home advertising, local and online radio, roaming ad vans, PR, social media, paid media, influencers, a celebrity-filled opening night, and complete domination of the media space at the Liverpool ONE shopping centre.
Liverpool’s hottest new venue – Gravity MAX, is packed with all the most fun competitive socialising activities from e-karting, arcades and AR bowling, to digital darts, an immersive gamebox, golf and more. It’s all under one gigantic roof, and complemented by exciting food brands and bars.
We used a powerful combo of out-of-home advertising, local and online radio, roaming ad vans, PR, social media, paid media, influencers, a celebrity-filled opening night, and complete domination of the media space at the Liverpool ONE shopping centre.
As Gravity MAX was still a relatively unknown brand in Liverpool, understanding the city and its people was key to developing an effective communication plan.
Our campaign featured outstanding creativity, including an engaging AR Instagram filter game, captivating high-end video advertising, a diverse array of social media content and a new fully optimised website.
It all helped put Gravity MAX itself on the map and in the minds of customers in Liverpool.
Our model will be retrofitted to the original Gravity MAX location in London to enhance the experience there.
Our results
96
press, influencers and celebrities at opening night
443,597
impacts at Liverpool Lime St station in 1 week
11.6m
Meta impressions
