We embarked on a mission to empower shoppers to embrace their Fresh, Fearless, and Fabulous selves.

A month-long multi-channel marketing campaign including social media, PR, influencer engagement, out of home and in-centre advertising set the stage for the main event at the end of April.

Teaming up with Eldon, we created a fashion and beauty extravaganza. For two days, the centre was transformed into a hive of inspiration, information, and community, resulting in an unforgettable weekend.

A month-long multi-channel marketing campaign including social media, PR, influencer engagement, out of home and in-centre advertising set the stage for the main event at the end of April.

Teaming up with Eldon, we created a fashion and beauty extravaganza. For two days, the centre was transformed into a hive of inspiration, information, and community, resulting in an unforgettable weekend.

Shoppers were helped to transition from winter layers to vibrant spring wardrobes.

Kicking off with an exclusive VIP influencer and press breakfast, we welcomed Newcastle’s top industry experts, hosting masterclasses, runway shows, demos and sharing latest style tips and trends.

The whole experience celebrated individuality and confidence.

From nailing the perfect spring wardrobe to mastering makeup techniques, shoppers just couldn’t get enough and left the event buzzing with excitement and a newfound sense of style. Delivering on our promise to ignite passion and creativity in every shopper.

Our results

45k

Visitor increase over campaign period

139k

Event page website visitors

6.5m

Influencer reach

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