Breaking the rules of visual merchandising

Delivering amazing creative in sound breaking time

The Challenge

Making the impossible possible

When audio specialist Sennheiser asked us to deliver a prime window display in Selfridges in a crazy timescale, we made the impossible possible. The brand was looking to drive awareness and support a key in-store music campaign.

The Solution

Having a unique approach

BWP’s creative team deployed a unique approach to bring the brand to life. Using anamorphism, seemingly-random instruments and Sennheiser’s products ‘moulded’ together in a prominent Oxford Street window to be viewed as a giant set of headphones when people walked past. The display was crafted purely by eye three days prior and then installed in a single night.

The Impact

On-brand project delivery

A window display that’s on-brand and in keeping with Sennheiser’s unique high-quality offering.

The window looks great and fits in really well with our Music scheme. We would like to highlight the efforts of the BWP team – they were a pleasure to work with.

-Emily Buswell, Brand Partner Relations, Selfridges
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