Refreshing a high street identity and repositioning in a competitive market

REVITAL

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After 20 years in the business, independent health retailer Revital had hit a period of stagnation and looked to BWP to help return the business to growth. Following extensive research and strategy sessions, we created a new brand proposition and identity, which were rolled out across the retailer’s website and e-commerce platform, store portfolio, own-brand product line and all marcomms.

The new identity was underpinned by customer acquisition and retention strategies.The project reinvigorated the business instilling a new sense of pride in the front of house staff. Subsequent store performance was stronger than forecast giving the owners the confidence to expand.

Results:

  • Three new stores opened in the six months after the repositioning
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