Reigniting shopper engagement
Building on heritage
Driving brand affinity and engagement
The beautiful Princes Square shopping centre was looking to increase footfall and drive sales. BWP was tasked to help leverage the much-loved centre’s 30th anniversary as a route to driving brand affinity and engagement and securing future loyalty.
Re-emphasised the unique proposition
The agency developed a fully-integrated campaign, which re-emphasised the centre’s unique proposition. Central to the campaign was a programme of on-site experiential activations that celebrated ‘30 years of style’ and provided multiple ways to engage. The centre’s new loyalty app was also promoted across a full media mix.
Customers reconnected with the brand and discovered what was new at Princes Square.
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