Compelling storytelling to drive leasing

Helping Pradera to expand its horizons

The Challenge

Breaking into new territory

BWP has worked with European asset management company Pradera for a number of years across its European portfolio.

When Pradera looked to expand into Asia, BWP was brought on board to augment its offer in a new territory and drive the profitability of the newly acquired assets through the introduction of new retail and leisure tenants.

The Solution

Seeing the big picture

Pradera entered a joint venture with Macquarie Retail Real Estate to manage four retail properties in China. BWP was appointed to craft a compelling brand proposition that united the four retail schemes under one brand identity – Mosaic.

BWPs’ remit included brand and identity development, whilst working with Hong Kong-based partners to ensure local nuances were considered.

The Impact

New partners

Major leisure and entertainment partner Shanghai Dungeon secured at Mosaic Shanghai.

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