Polaroid celebrates Black Friday success
Achieving national and regional press visibility
Promoting seasonal brand offers
BWP was tasked by Polaroid and its UK TV retailer Asda to achieve visibility in national and regional press for an exclusive Black Friday Polaroid TV offer to ensure all units were sold.
Precise media targeting
We carefully selected the top tech, shopping and money saving columns to send the press release to under embargo, prior to the offer going live in store. We were therefore able to secure confirmed coverage before and on Black Friday.
An amazing result-Michelle Galt, Director of Marketing at Polaroid
The impact of this was reflected in the sales figures, as over 6,500 units were sold within a couple of days, which was a 40% sell through.