Parc Vallès

Value-added tenant mix

Communicating a new vision for a unique scheme

The Challenge

Creating a new vision

Parc Vallès shopping centre was a unique proposition; it had a strong leisure offering but was low on aspirational fashion brands, which was affecting its footfall. BWP was brought on board to help create and communicate a new vision for the scheme with a goal of attracting new fashion tenants and ultimately increasing footfall.

The Solution

Full media mix

BWP created a new brand proposition and creative identity and worked with local partners to roll this out across a full media mix.

The Impact

20% increase in footfall

Parc Vallès shopping centre saw a 20% increase in footfall year-on-year and secured further aspirational fashion brands. BWP was retained to provide ongoing marketing consultancy to drive channel efficiency and to ensure that all comms laddered back to the overall vision.

Increase in footfall year-on-year
Above Target
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