Parc Vallès
Value-added tenant mix
Communicating a new vision for a unique scheme
The Challenge
Creating a new vision
Parc Vallès shopping centre was a unique proposition; it had a strong leisure offering but was low on aspirational fashion brands, which was affecting its footfall. BWP was brought on board to help create and communicate a new vision for the scheme with a goal of attracting new fashion tenants and ultimately increasing footfall.
The Solution
Full media mix
BWP created a new brand proposition and creative identity and worked with local partners to roll this out across a full media mix.
The Impact
20% increase in footfall
Parc Vallès shopping centre saw a 20% increase in footfall year-on-year and secured further aspirational fashion brands. BWP was retained to provide ongoing marketing consultancy to drive channel efficiency and to ensure that all comms laddered back to the overall vision.
