Mill Green
Creating a vision that drives action
Attracting premium level prospective tenants to the new Mill Green Designer Outlet Village
The Challenge
Grow your imagination
When property developer U+I bought a piece of unloved land in Cannock in the West Midlands, with a view to turning it into a new retail development, there was a need for a little imagination.
The Solution
Create something special
BWP worked with the developer to create a brand identity and narrative that left retailers and business-critical partners in no doubt that this was going to be something special.
The Impact
Being part of the vision
From the development of a stunning brand video through to leasing material, consumer-facing website and local and industry PR, BWP was integral in the marketing of the scheme. We even acted as leasing consultants supporting the communication of the vision to premium fashion brands.
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