Mill Green

Creating a vision that drives action

Attracting premium level prospective tenants to the new Mill Green Designer Outlet Village

The Challenge

Grow your imagination

When property developer U+I bought a piece of unloved land in Cannock in the West Midlands, with a view to turning it into a new retail development, there was a need for a little imagination.

The Solution

Create something special

BWP worked with the developer to create a brand identity and narrative that left retailers and business-critical partners in no doubt that this was going to be something special.

The Impact

Being part of the vision

From the development of a stunning brand video through to leasing material, consumer-facing website and local and industry PR, BWP was integral in the marketing of the scheme. We even acted as leasing consultants supporting the communication of the vision to premium fashion brands.

Pre-let target in defined timescale
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Our Latest Work

Our unique understanding of the industry, its challenges and its opportunities means we can get to work quickly to ensure results that continue to deliver.

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