AOC Luberon is a wine grown in lavender fields in the South of France.
Luberon wanted to build an emotional connection between the region and the UK consumer so we enlisted the help of some well known influencers.
Luberon in Lavender
We took-over a stunning lavender field at Mayfield Lavender just 30 minutes outside of London. The perfect setting for us to hold a tasting for Luberon Wines. The immersive event was lead by wine expert, Sophia Longhi.
A spectacular and a memorable evening for journalists and influencers.
20 high profile industry influencers were in attendance such as London Food Babes, award winning creative sisters – Saintaymes and Sophia of Skin and Pulp fame.
With evocative food served and a breathtaking sun set, the instagram-perfect setting did not disappoint – we gained an impressive 1.3 million reach.
Our results
1.3
million reach
20
influencers in attendance
