Revitalising an Italian landmark
Repositioning the newly acquired Lingotto scheme in the heart of a bustling city
Repositioning the newly acquired scheme
As a longstanding working partner of Pradera, BWP was asked to help the team reposition the newly acquired Lingotto scheme, a retail gallery nestled in the heart of bustling Turin.
Cross border creativity
Working with a complex client structure including teams in different countries, BWP has been responsible for the repositioning of the brand to include a new name and value proposition alongside the creation of a striking brand identity.
Motivating major investors
BWP continues to work in partnership with the client, helping to shape leasing strategy, liaising with the major investors and with the production of a suite of collateral, which has helped to draw interest from prospective tenants and business-critical partners alike.
Our Latest Work
Our unique understanding of the industry, its challenges and its opportunities means we can get to work quickly to ensure results that continue to deliver.