Revitalising an Italian landmark
Repositioning the newly acquired Lingotto scheme in the heart of a bustling city
Repositioning the newly acquired scheme
As a longstanding working partner of Pradera, BWP was asked to help the team reposition the newly acquired Lingotto scheme, a retail gallery nestled in the heart of bustling Turin.
Cross border creativity
Working with a complex client structure including teams in different countries, BWP has been responsible for the repositioning of the brand to include a new name and value proposition alongside the creation of a striking brand identity.
Motivating major investors
BWP continues to work in partnership with the client, helping to shape leasing strategy, liaising with the major investors and with the production of a suite of collateral, which has helped to draw interest from prospective tenants and business-critical partners alike.