Lingotto

Revitalising an Italian landmark

Repositioning the newly acquired Lingotto scheme in the heart of a bustling city

The Challenge

Repositioning the newly acquired scheme

As a longstanding working partner of Pradera, BWP was asked to help the team reposition the newly acquired Lingotto scheme, a retail gallery nestled in the heart of bustling Turin.

The Solution

Cross border creativity

Working with a complex client structure including teams in different countries, BWP has been responsible for the repositioning of the brand to include a new name and value proposition alongside the creation of a striking brand identity.

The Impact

Motivating major investors

BWP continues to work in partnership with the client, helping to shape leasing strategy, liaising with the major investors and with the production of a suite of collateral, which has helped to draw interest from prospective tenants and business-critical partners alike.

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Increase in occupancy
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