Livat Meeting Place opened in Hammersmith in February 2022 and BWP had the exciting task of introducing the new concept to the locals. The ambition was to create a mixed-use community destination that goes way beyond just shopping – a place for the people of Hammersmith to eat, meet and shop.
We set out to create an engaging brand experience campaign that would connect Livat with the local community and drive footfall, bringing the campaign line ‘Hammersmith is going a bit Swedish’ to life!
With sustainability at the core, we created the Livat Karneval. Designed to appeal to the wider audience and give them a taste of Sweden - the land of beautiful forests, amazing food and quirky design.
With four days of celebrations and activities, there was something for everyone. The opening day itself was a colourful and lively extravaganza full of entertainers, local bands and even a Swedish mocktail bar. Our Spin to Vinna activity (spin to win) offered visitors the chance to claim some awesome prizes from other local businesses based in the Livat Mall. If you fancied a bit of time to chill out, you could enjoy a Swedish winter wonderland; a pop-up sensory experience which featured artificial snow, a Northern Lights projection, trees, wooden benches and the popping scent of pine, you could almost believe you were in Sweden.
‘Feel Good Friday’ saw mindfulness exercises and movement & breath sessions with FRAME, the amazing providers of sweet-endorphins also based in the Livat Mall.
Saturday was a ‘Family Funanza’, guests were able to enjoy a host of eco-friendly activities including slime making and meeting mini bugs with TV expert Nick Baker.
The space also hosted a press and influencer event allowing them to have uninterrupted hands-on experience at this unique and immersive opening event.
The launch was a huge success, and although the results speak for themselves, so does winning the Silver Solar Award from the European Council of Shopping Places, for the category of Grand Opening and Refurbishment. These awards recognise best practice and outstanding marketing performance, and are seen as a benchmark throughout the industry.
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