Bruce's Doggy Day Care
Launching a local business
Raising awareness among a local audience
The Challenge
Raising brand awareness and driving customers
BWP was asked to launch Bruce’s Doggy Day Care’s new Stokenchurch site to the town and surrounding area. With zero brand awareness in the area, it was a completely new audience for the brand and its service offering.
The Solution
A targeted PR and influencer campaign
Local press and dog-loving influencers were invited to the launch party and a press pack was created to support media outreach around the opening. We supported with plans for the launch event and outreach through local businesses, such as vets, coffee shops and pubs, with brand messaging.
The Impact
Making a media splash
We exceeded our target by 20%, finishing with 32 pieces, including broadcast and interviews on three different radio stations.
Pieces of coverage
%
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