Bruce's Doggy Day Care

Launching a local business

Raising awareness among a local audience

The Challenge

Raising brand awareness and driving customers

BWP was asked to launch Bruce’s Doggy Day Care’s new Stokenchurch site to the town and surrounding area. With zero brand awareness in the area, it was a completely new audience for the brand and its service offering. 

The Solution

A targeted PR and influencer campaign

Local press and dog-loving influencers were invited to the launch party and a press pack was created to support media outreach around the opening. We supported with plans for the launch event and outreach through local businesses, such as vets, coffee shops and pubs, with brand messaging.

The Impact

Making a media splash

We exceeded our target by 20%, finishing with 32 pieces, including broadcast and interviews on three different radio stations. 

Pieces of coverage
Above target
Let's work togetherContact us today

Our Latest Work

Our unique understanding of the industry, its challenges and its opportunities means we can get to work quickly to ensure results that continue to deliver.

News, views & insights

Sign up to receive fresh thoughts from the team at BWP