ESTAMA UK

Launching a brand

Standing out with captivating brand stories

The Challenge

Standing out

In a market full of often dry and functional product-focused marketing, STIHL needed to find a way to stand out.

The Solution

Telling a captivating story

We created a campaign that focused on the people that use the products and their stories. These were captivating, personal and relatable. We featured professionals from varying backgrounds, to drive awareness of each sector STIHL operates in.

 

The Impact

A hit with the crowd

The campaign was a hit, with a significant lift in product sales. So much so, that we extended the campaign to include their network of approved specialist dealers, featuring them on marketing collateral. 

%
above monthly sales target
%
YOY increase in featured chainsaw product
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