Kodak
KODAK in the press
Press office for KODAK cameras, scanners and projectors in the UK
The Challenge
Gaining the greatest exposure
To position KODAK as a market leader in photo printing and imagery display by securing 150 pieces of coverage for the year in agreed target titles.
The Solution
Multi-action PR plan
BWP targeted KODAK’s audience through proactive press placements in relevant national and regional UK consumer media across tech and lifestyle titles. Key messaging around the products’ notable features were highlighted and products supplied for review where possible. Outreach was also themed around seasonal periods for gifting and photography, BWP organised a Christmas gifting media tour with top tier titles to get product in front of press and maximise coverage opportunities.
The Impact
Reviving a household name
BWP secured 166 pieces of coverage in 2019, across a wide range of sectors including tech, lifestyle, interiors and fashion.
