KODAK in the press

Press office for KODAK cameras, scanners and projectors in the UK

The Challenge

Gaining the greatest exposure

To position KODAK as a market leader in photo printing and imagery display by securing 150 pieces of coverage for the year in agreed target titles.

The Solution

Multi-action PR plan

BWP targeted KODAK’s audience through proactive press placements in relevant national and regional UK consumer media across tech and lifestyle titles. Key messaging around the products’ notable features were highlighted and products supplied for review where possible. Outreach was also themed around seasonal periods for gifting and photography, BWP organised a Christmas gifting media tour with top tier titles to get product in front of press and maximise coverage opportunities.

The Impact

Reviving a household name

BWP secured 166 pieces of coverage in 2019, across a wide range of sectors including tech, lifestyle, interiors and fashion.

pieces of press coverage
total reach
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