KODAK celebrates Christmas in July

Maximising coverage for KODAK by attending annual Christmas in July Festival

The Challenge

Securing Christmas media coverage

Our objective was to get KODAK in front of large numbers of press and influencers from a wide breadth of sectors including tech, lifestyle, interiors, travel and fashion.

The Solution

Showcasing the product range

We secured KODAK a stand at the annual Christmas in July festival, in a prime spot by the entrance to the event in order to benefit from heavy footfall, interest and exposure. We worked with the Christmas in July team to make the event a success and conducted pre and post event outreach to both maximise attendance and amplify coverage.

The Impact

Forging strong media relations

BWP and KODAK teams met with 200 press and influencers over two days, developing relationships and showcasing KODAK's product. Our hands-on time with product and people enhanced the brand experience and consequently strengthened relationships with media.

Press and influencers met
Pieces of Christmas coverage secured
Eyeballs reached
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