Kodak
KODAK celebrates Christmas in July
Maximising coverage for KODAK by attending annual Christmas in July Festival
The Challenge
Securing Christmas media coverage
Our objective was to get KODAK in front of large numbers of press and influencers from a wide breadth of sectors including tech, lifestyle, interiors, travel and fashion.
The Solution
Showcasing the product range
We secured KODAK a stand at the annual Christmas in July festival, in a prime spot by the entrance to the event in order to benefit from heavy footfall, interest and exposure. We worked with the Christmas in July team to make the event a success and conducted pre and post event outreach to both maximise attendance and amplify coverage.
The Impact
Forging strong media relations
BWP and KODAK teams met with 200 press and influencers over two days, developing relationships and showcasing KODAK's product. Our hands-on time with product and people enhanced the brand experience and consequently strengthened relationships with media.
